All the wolves in this story are characters you get to know, and most of them play a sympathetic, often heroic part in the books. So of course they are not going to come off too scary, they need to be sympathetic. A lot of horror/fantasy fans seem to want this series to turn into 30 DAYS OF NIGHT or UNDERWORLD. Unrealistic of you, guys.
This is, in a nutshell, the main reason TERMINATOR: THE SARAH CONNOR CHRONICLES was so enjoyable. They took time (a LOT of time, much to some viewers' consternation) to consider the Big Ideas behind this franchise. The show was marinated in them...
Impressive.
AND I DON'T CARE
WHO FRAKKIN' KNOWS!
Etc.
Someone needs to invent a way to convert jellyfish into sustainable car/jet/boat fuel. That'll show em.