It's called justifying your position. They probably had a grant, needed something to show, and came up with this..."Oh yea, it has all sorts of applications, AIDS, Climate, Terrorism....uh....last minute Chritmas shopping...uh...."
They will go after DC next. That way we can get the Jonas Bros. and Miley Cyrus as the Teen Titans.
UGH...
However, if Disney does a reboot, or even a cool sequel, of the Black Hole, that would be interesting.