if you've ever ridden the Tokyo subways and seen the amount of people (all ages) reading manga, you could bet this will be a huge success - at least in the japan market. i'm not in japan anymore but am just going to DL this for my iphone!
I am curious why Sookie isnt reading anyone's minds lately (especially Amy's).. Perhaps it's a plot device, like when she also conveniently didnt read the couple's minds who attacked her in the 1st/ 2nd episode???
I live in Japan and the shows play continuously with the commercials coming on between programs. I think this is more effective as I will often leave the channel on and do other things while waiting for the next show.. Of course the commercials are in Japanese so I can't understand much anyway :)