The word lunatic came about to mean crazy partly because of people that thought going to the moon was an absurd idea. It should be remembered that at the time of the moon race, all plans to go to the moon were considered rather "crazy", meaning "seemingly impossible", including plans of the USA as well as USSR. Crazy is often what got the job done, and in my opinion, this Soviet plan is not stupid.
This post by Jesus Diaz is just one in a long line of posts that should be considered either sensationalistic, exaggerated, over-simplified, excessive, coarse, conspicuous or colored. If Gawker gave out a "P.T. Barnum" award to one of its authors each year, Mr. Diaz would be a frequent favorite.
I have been a web developer for 15 years and I have never heard anyone pronounce it "Jif".
To me, it will always be Gif, like Frank Gifford.
Look, if GIF stood for "General Interchange Format", then fine, I can see why it would be Jif, but it doesn't. And I apologize to the original creators, I think your preference was wrong from the beginning. Sorry.
@Sidetalker: Yes. I certainly was, and it won't be the last time either. (see my comment above where I come clean.)
I welcome my role here on Gizmodo as the guy who was wrong. Too bad it's a lonely job, because apparently no one else is ever wrong about anything. Uh oh, I'm probably wrong about that too.
@BSartist: Drawing attention to your passive aggression would be as fruitless as an attempt to indoctrinate a superannuated canine with substitutive devices.
@JJV5819: Well, the good news is, I can always apologize when my opinion turns out to be wrong. You, on the other hand have no hope: you will always be a douchebag.
@BSartist: You almost sound as if you are on a "high horse". However, since I know that you are not above using a cliche or ending a sentence with a preposition, I realize that is not the case. Nice try though.