http://cache.io9.com/assets/base/img/thumbs140x140/io9.com.png http://io9.com/tag/pitch http://io9.com/tag/pitch

From the perspective of neuroscience, listening to music is one of the most complex things you can do. Many parts of your brain have to work together to comprehend even the simplest tune. So what is music really doing to our minds? More »
]]> http://io9.com/index.php?op=postcommentfeed&postId=5837976&view=rss&microfeed=true

Professor Thomas Parnell, of the University of Queensland in Brisbane, wished to show his students that pitch, the paving tar often used on roofs and roads, was a fluid not only on very hot days or just after being poured, but all the time. By doing so, he started one of the longest running experiments in history. More »
]]> http://io9.com/index.php?op=postcommentfeed&postId=5832062&view=rss&microfeed=true

When you're persuading someone to do something, what you say isn't necessarily as important as how you say it. If you want to sound convincing, it's all about sounding as natural as possible...or at least learning how to fake it. More »
]]> http://io9.com/index.php?op=postcommentfeed&postId=5801996&view=rss&microfeed=true

What do you get when you combine a sentient, artificially intelligent subway train (starring Emma Clarke, the voice of the London Underground and Keanu Reeves) with Speed and Titanic? It turns out you get "Sentient Subway," a hilarious Hollywood movie pitch that needs a bit of work on its title. However, having heard this whole pitch, I'm going to go out on a limb and say... it ain't half bad. We'd take a ride on it. In fact, we're all for sentient every mode of transportation: bicycles, cars, roller skates, scooters. Just not buses. Those things are filthy. More »
]]> http://io9.com/index.php?op=postcommentfeed&postId=339791&view=rss&microfeed=true