A group of Serbian academics wanted to make a point about the poor state of scholarship. So they tricked a Romanian magazine into publishing a hoax paper that made reference to the fine scientific contributions of porn star Ron Jeremy, among other Ivory Tower notables like Michael Jackson.
Of course, Retraction Watch has the story:
The paper is replete with transparent gimmicks — obvious, that is, had anyone at the publication been paying attention — including a reference to the scholarship of Michael Jackson, Max Weber, Ron Jeremy and citations to new studies by Bernoulli and Laplace, both dead more than 180 years (Weber died in 1920). They also throw in references to the “Journal of Modern Illogical Studies,” which to the best of our knowledge does not and never has existed (although perhaps it should), and to a researcher named, dubiously, “A.S. Hole.” And, we hasten to add, the noted Kazakh polymath B. Sagdiyev, otherwise known as Borat.
The paper, “Evaluation of transformative hermeneutic heuristics for processing random data,” by Dragan Djuric, Boris Delibasic and Stevica Radisic, appeared in the magazine Metalurgia International, according to the website In Serbia, which reported on the story. The authors, from the University of Belgrade and the Health Center ‘Stari Grad’, appear on the manuscript in false wigs and mustaches.
Nicely done, everybody.
Read more about it on Retraction Watch.