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		<title><![CDATA[io9: Superhero Movie Marketing]]></title>
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			<title><![CDATA[io9: Superhero Movie Marketing]]></title>
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			<title><![CDATA[Superhero Movies Mean More Toys For You]]></title>
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				 While the comic industry may fret that the box office success of movies like <em>Iron Man</em>, <em>The Dark Knight</em> and <em>Hellboy 2</em> won't translate into higher sales for the original comics that brought the franchises to life, that's not something that keeps the characters' publishers awake at night. After all, who didn't leave <em>Iron Man</em> ready to go and give their hard-earned dollars to whoever could help them look like Gwyneth Paltrow's Pepper Potts?				<a href="http://io9.com/5014753/superhero-movies-mean-more-toys-for-you" title="Click here to read more about Superhero Movies Mean More Toys For You">More&nbsp;&raquo;</a>
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			<category><![CDATA[Superhero movie marketing]]></category>
			<category><![CDATA[estee lauder? I hardly knew 'er!]]></category>
			<category><![CDATA[iron man]]></category>
			<category><![CDATA[The Dark Knight]]></category>
			<pubDate><![CDATA[Wed, 11 Jun 2008 09:30:00 PDT]]></pubDate>
			<dc:creator><![CDATA[Graeme McMillan]]></dc:creator>
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