Surprising funeral ad makes a lovely skeleton from pressed flowers

Japanese funeral home Nishinihon Tenrei wanted to create an ad that would break from the traditional funerary colors of black and white while still presenting a respectful image of their services. Tokyo-based ad agency I&S BBDO came up with this life-sized skeleton, celebrating the life of the departed through pressed flowers.

Surprising funeral ad makes a lovely skeleton from pressed flowers

Creative director Mari Nishimura explained that deviation from the traditional black and white can be taboo when it comes to funeral imagery, but Nishinihon Tenrei was looking for an ad that would stand out while playing up the funeral home's role in both acknowledging the sorrow and tradition of death and celebrating the beauty of life.

The most gorgeous ad for funeral home services [Spoon & Tamago via Laughing Squid]