Proof That 3-D Craze Has Gone Too Far

Graeme McMillan — Sun, 01 Nov 2009 08:00:51 PST

Considering staying away from Avatar because you think you'll look stupid in the glasses required to get the full effect? Of course not. And yet, that hasn't stopped RealD from signing a company to design a more stylish alternative.

With a range of designs with names like "The Rockin'" and "The Wassa," the company known as Look3D aims to offer moviegoers an alternative to their traditional 3D glasses, but that's not all, according to RealD president Joseph Peixoto:

Like people having a pair of sunglasses, movie fans will have a pair of RealD 3D glasses personalized in style and fit, and certified by RealD to assure a fantastic movie experience. We look forward to additional announcements about the introduction of designer 3D glasses from top fashion brands and prescription RealD 3D eyewear in the near future.

Designer 3D glasses? Prescription 3D glasses? We can't work out if this is the sign of the apocalypse, or a sign that 3D is here to stay. Or perhaps both.

Look3D to provide premium eyewear for RealD [Film Journal International]

Finally, Chuck Gives Us A Reason To Love The Superbowl

Graeme McMillan — Thu, 06 Nov 2008 13:20:00 PST

When we found out that NBC's spy-fi comedy Chuck was planning a special 3D episode for next year, we were excited - and now that creator Josh Schwartz is promising us at least one special 3D sight that we've never seen before (Hint: It includes the words "urinal cake"). We can't wait to see what else the show has lined up for its February red-and-green bonanza. Schwartz explains why we're getting 3D Chuck in the first place, and also identifies the two dream guest-stars for the show, below.

Somewhat surprisingly, according to Scwartz, Chuck's 3D episode comes because of NBC's special plans for next year's Superbowl:

It was NBC['s idea]. They were doing this big promotion inside of the Superbowl and handing out 150 million 3-D glasses, so we are the beneficiaries of that. Initially their plan was to have a bunch of shows do it, but it was logistically complicated, so “Chuck” seemed like the best fit for that type of thing... [You'll get to see] Jeff eating a urinal cake in 3-D. The director of [Medium's 2006 3-D] episode is actually our resident director, so he had lots of experience with 3-D, and the technology has come a long way.

Who knew that organized sports could give such a gift to nerds? But the magic of three dimensions isn't the only thing that Schwartz is working on when it comes to the cast and crew of the BuyMore:

[The show's use of guest-stars] began, for me, as a search for Steven Seagal and Jan Claude Van Damme. While that proved fruitless, there were a lot of other people interested in doing the show... I’m not giving up [on Seagal and Van Damme]!

The muscles from Brussels teaming up with Charles Carmichael? Yeah, that might just make our year.

Reflections: Josh Schwartz [Comic Book Resources]

io9: 3-d glasses

Proof That 3-D Craze Has Gone Too Far

Finally, Chuck Gives Us A Reason To Love The Superbowl