Did George Lucas copy Star Wars' opening catchphrase from an ad in a…

Check out this ad, which appeared in a 1974 issue of Vogue Magazine. Does it remind you of anything? Did you feel a faint disturbance in the Force, as if a million Star Wars fans were realizing that absolutely everything in George Lucas' seminal classic is borrowed from other sources — even the iconic phrase about a… » 12/26/12 1:53pm 12/26/12 1:53pm

Famous robots come out of the woodwork in new GE ad, including our…

Remember all those weird and seemingly inexplicable robot sightings we reported on last month? As suspected, it was all part of an elaborate viral marketing campaign — we just weren't sure who was behind it. As it turns out, it was General Electric, who has now released a television commercial in support of this… » 12/17/12 9:20am 12/17/12 9:20am

Dr Pepper releases evolution advertisement, the Internet loses its…

Yesterday afternoon, Dr Pepper posted an image to Facebook depicting human evolution, and now everyone is yelling at one another. This has been a monumental waste of everyone's time. So let's talk about it. » 9/14/12 11:39am 9/14/12 11:39am

Nike funds scientific study to "prove" its new sports glasses enhance…

You've heard of pharmaceutical companies and cigarette lobbyists funding studies to prove that their products are awesome. But now Nike is getting in on the game. The company funded a study at Duke's Institute for Brain Sciences that investigated "stroboscopic training" using Nike's new sports glasses, called Nike SPARQ … » 7/24/12 7:30am 7/24/12 7:30am

Walking Dead Zombie-Ear Necklaces and Lord of the Rings murals: Comic…

Yesterday we showed you the worst ad fails at Comic-Con. But now it's time to focus on the good — and luckily, there was lots of creative marketing, all over San Diego. » 7/18/12 12:48pm 7/18/12 12:48pm