A Strange New Dance-Related Conspiracy Game About the Apocalypse

Have you ever been walking around in your city, and seen somebody in a mask suddenly start dancing? Or perhaps a whole group of people? No, it's not alien mind control - it's actually people being controlled by a vast online conspiracy. They're participating in an alternate reality game called Top Secret Dance Off,… » 3/12/09 11:15am 3/12/09 11:15am

The Argument Against ARGs

If you're making a new piece of pop culture and you expect it to reach a mass audience, or even just a subcultural audience, you'd better have an ARG. What's that, you say? ARG stands for "alternate reality game," and it describes a wide range of interactive puzzles that generally involve getting you to visit various… » 7/23/08 9:00am 7/23/08 9:00am