Why it's so hard to distinguish between hype and real fan excitement

This past week at San Diego Comic Con, we've seen a lot of fans expressing their passion for their favorite stories. But we also got bombarded with manufactured hype. Why is it so hard to tell the difference between two? » 7/27/10 4:20pm 7/27/10 4:20pm

Get ready for the Greater Korean Republic's 2025 US invasion

We were sent a propaganda pamphlet help us get ready for Korea's eventual U.S. invasion. According to these documents, we were asking for it, after the "dual crises of peak oil and the global economic meltdown of 2012-2025." » 6/09/10 7:00am 6/09/10 7:00am

Secret Project Underway To Halt Global Warming With Geoengineering

A whistleblower has just reported on a secret organization in Australia called Bluebird, which is a heavily-funded geoengineering project to stop global warming. Now you can join the fracas by participating in the cool eco-thriller game called Bluebird. » 5/03/10 2:44pm 5/03/10 2:44pm

Vampires Are Not Real And Blood Copy Is Not a Real Blog

Over the next few weeks, you will see posts showing up on io9 that look like crossposts from a Gawker Media blog called Blood Copy. These are not real posts. They are sponsored ads that are part of an alternate reality game (ARG) created by the True Blood marketing team. » 5/27/09 12:51pm 5/27/09 12:51pm

Monsters Versus Aliens Viral Site Is Actually Cool

UFO paranoia site TopSecretConspiracy.Com went to WorldCon to uncover the truth about science fiction — it's a ploy, paving the way for alien invasion. But could some Monsters save us from these Aliens? » 1/05/09 4:00pm 1/05/09 4:00pm

The Little ARG That Failed

Between the giant banners advertising the D-9 alternate reality game » 8/06/08 10:19am 8/06/08 10:19am (ARG) with anti-alien slogans, beyond the , there was a little stack of postcards at Comic-Con that read "You are being deceived — ." It was the calling card for an ARG that nobody saw. How do I know? Because io9 built the You Are Being Deceived…

Where Did Fake Cloverfield Spoilers Come From?

We saw Cloverfield last night, and we'll post a full review on Friday. (Meanwhile, here's a new clip, from much later in the movie than the other clips.) But we were left curious about this incredibly detailed synopsis, which has been all over the Internet for weeks... and which is almost totally wrong except for a… » 1/16/08 6:20am 1/16/08 6:20am