These Auditory Illusions Are Absolutely Bewildering

The latest installment of AsapSCIENCE opens with a demonstration of the McGurk Effect, a powerful auditory illusion that demonstrates how what we see influences what we hear. But even more baffling is the Shepard tone illusion – a sort of sonic barber's pole that seems to continually ascend in pitch, without actually… » 5/29/14 4:16pm 5/29/14 4:16pm

A handy guide to lucid dreaming, with additional tips from Richard…

Anyone who's had one will tell you: lucid dreams are ridiculously, comically, and sometimes obscenely fun — but they're also notoriously difficult to experience. In their latest video, the folks at AsapSCIENCE serve up a series of quick, scientifically informed tips on how to experience nighttime reveries on your… » 10/11/12 9:30am 10/11/12 9:30am