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brand awareness

world of tomorrow today

Disney's Future, Now Even More Corporate

Want to know what it'd be like living in the future? Forty-one years after they last gave you the chance, Disney is opening a new version of its "House of The Future" in Disneyland's Tomorrowland. Disneyland's original version of the house opened in 1957, as part of Walt Disney's desire to make his entertainment resort a showcase for the science of tomorrow. This new version, created in partnership with corporations like Hewlett Packard and Microsoft, has much more modest goals: It's there to make you want to buy things. More »