How to manipulate people into choosing the worst option

When we are choosing which action to take, one of the most basic calculations which guide us is, "How likely is it to lead to one option or another." We need to think of all possible outcomes, and the rough probability of each one occurring. There is a problem with this. We are not great at assessing probability. But… » 3/06/14 8:00am 3/06/14 8:00am

Make people misjudge your attractiveness with the Cheerleader Effect

Want to appear more attractive to people? Only show pictures of yourself when you're with your friends. Amazingly, this is not marketing — you don't appear more attractive because you're popular or loved, you actually trick people's brains into considering your face more attractive. » 3/03/14 6:40am 3/03/14 6:40am

Don't worry, you're not as below average as you think you are

People, no offense to those who might be reading, are conceited nitwits who think they're far better at things than they actually are. But it also turns out there are certain situations in which they are convinced they're way worse than they actually are. Here's how low self-esteem strikes a blow against accuracy. » 2/17/14 6:40am 2/17/14 6:40am

The experiment that led to the concept of "Thinking Outside the Box"

"Thinking outside the box," has become the annoying phrase we hear in commercials and bad business meetings. It stems from an actual psychological concept called functional fixedness. Funnily enough, the classic experiment to demonstrate functional fixedness required people to think inside the box. » 11/17/13 8:00am 11/17/13 8:00am