Looking like a bulkier, meaner version of a Kubrick, the new range of toys from DC Direct - due to debut next year - is explained thusly by the company:

Kick off 2010 with a powerful and cute new look for your favorite DC Comics heroes - BATMAN, GREEN LANTERN, AQUAMAN - and more. Blammoids, a new wave of boldly designed toys from the team at DC DIRECT are unlike anything you've experienced before, but you'll definitely want to experience them again. A striking, energetic and kinetic take on the heroes you hold dear, how could you not want to collect them all? They bounce. They BOOM. They're collectible. They're Blammoids. They're fun.

I have to admit, I kind of love the weird cubiness of the Superman, and the other characters are if anything even better (Come on, look at that Aquaman):
Also, it's worth noting that Blammoid Superman is apparently a mean son of a block - Look what he's done to poor Blammoid Lex Luthor:
Blammoids will invade your lives starting next year. Watch your arms.