The word "hero" gets thrown around a lot nowadays... but it certainly does not apply here. There's absolutely nothing noble in Jamie "The Bear" McDonald's attempt to devour all 10 items off of Denny's ridiculous Hobbit-themed menu, but it oddly impressive to watch him try to work his way through the ultimate "Elevensies"…

The Denny's/Hobbit second breakfast cross-promotion makes a weird kind of sense, even if it forces us to link J.R.R. Tolkien with Moon Over My Hammy. And the Hobbit slot machines have landed the movie's producers in hot Mordor with the Tolkien Estate. But are there other, even more bizarre cross-promotional…

In what is certainly one of the most mind-boggling-but-sort-of-logical marketing campaigns we've ever seen, The Hobbit has teamed up with Denny's to bring you Radagast's Red Velvet Pancake Puppies, Bilbo's Berry Smoothie, Gandalf's Gobble Melt, "The Ring" Burger, and Frodo's Pot Roast.