Somewhere in a universe not unlike our own, David Carradine starred in Blade Runner, Sidney Poitier played Morpheus to Bruce Lee's Neo, Tim Curry got his own Joker movie, and Robo Cop was a 1970s porno.

Now that Iron Man is officially the most successful movie with a character called "Tony" in it in the history of cinema or something like that, the movie industry's collective eyes have moved to what's next for Marvel Comics' production house. And not The Incredible Hulk, either - The Hollywood Reporter is already asking …