Why is Rainn Wilson pretending to be a pissed-off fantasy author?

Viral marketing can be pretty obnoxious, but Rainn Wilson yelling nonsense about the Dragonsingers and hungry forests is a case study in how to do it right. Superstar commenter 99TelepodProblems has brought this to our attention. Searching for "Xanthony O'Harbinger" brings up a solitary photo on Wilson's Facebook page » 9/27/11 5:45pm 9/27/11 5:45pm