http://cache.gawker.com/assets/base/img/thumbs140x140/io9.com.png http://io9.com/tag/dystopian advertising http://io9.com/tag/dystopian advertising This new ad for Puma's v1.08 soccer boot freaks me out. In the year 2178, soccer players will have their legs ripped off and replaced with weird cyber-horse legs, so they can trot around and do kangaroo jumps for the amusement of their beer-swilling orthohuman masters. Until then, the ad says, the closest you can get to being a deformed cyber-beast athlete is to buy Puma's newest model. It's just the latest in a long line of freaky dystopian adverts.

]]> io9-351993 Mon, 04 Feb 2008 12:00:23 PST charliejane http://io9.com/index.php?op=postcommentfeed&postId=351993&view=rss&microfeed=true