How to manipulate people into choosing the worst option

When we are choosing which action to take, one of the most basic calculations which guide us is, "How likely is it to lead to one option or another." We need to think of all possible outcomes, and the rough probability of each one occurring. There is a problem with this. We are not great at assessing probability. But… » 3/06/14 8:00am 3/06/14 8:00am

The Asch Conformity Experiments should have been more evil

The past contains lot of objectionable experiments. There was the famous Milgram Experiment, in which participants were made to believe that they were murdering someone. There was the Stanford Prison Experiment, during which students acting as guards or prisoners turned sadistic or masochistic just to see how far the… » 10/04/13 6:40am 10/04/13 6:40am

On the Nature of Evil (Also, Zombie Sex)

So I'm riding through the post-apocalyptic American northwest when it suddenly hits me — stamps. No one is putting stamps on their mail. I'm missing a gold mine of opportunity here. Seriously, I charge everybody a quarter per letter, and I could retire in like five years. The only question is what do I put on the… » 1/09/13 8:00am 1/09/13 8:00am