Let's be honest: The superhero genre has been going for so long that original stories are difficult to pull off month after month (and Cap has been around for over 60 years). Killing Rogers with the planned intention of bringing him back is better than the half-assed way DC killed Superman and brought him back (or how they recently killed Batman, or broke his back, or the rather sloppy way they are bringing Barry Allen back, etc.).

Since it seems there is an actual plan to how the story is unfolding then does it really matter that Rogers is coming back? Especially if it all comes down to a well-told story?

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I think the real problem here, and the problem with legacy characters in comics, is that they're ageless. The "original stories are difficult" criticism is valid, certainly, but it would seem much less so if these old characters aged and died naturally.

The part that bothers me about all this is the disingenuous press; story-wise, you can pretty well guess it's going to happen. But when the companies putting out the stories make such a loud point to say "no, no, really, he's actually really totally dead this time!" it feels like a scam to get press.

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