The studio did not want to let James Franco and Seth Rogen play…

This is the End is a comedy in which Seth Rogen, James Franco and a host of celebrities play themselves, facing the end of the world. Does that sound like a weird concept for a film to you? It certainly sounded weird to studio execs, who fought hard against letting a host of famous people lampoon themselves — and die… » 3/31/13 7:30am 3/31/13 7:30am