San Diego Comic Con is a mosh pit of tastemakers. A good showing at Comic Con can generate unstoppable buzz for a project, that can last for months. A weak showing can deal a devastating setback to a creator's dreams.
The stop-motion animated Coraline scored big at the box office, raking in $16.3 million. But other genre entries, Push and Fanboys, lost out to Paul Blart, Mall Cop and He's Just Not That Into You.
Fanboys, a bittersweet comedy about five friends searching for the meaning of life in Star Wars, is an uneven tribute to the bonds that make scifi fans a community rather than just a marketing niche.