The line was announced back in March, with DKNY Jeans president Kevin Monogue enthusing about the collaboration in perfect PR speak:

Working with an exciting artist like Paul on something so unique to the market keeps DKNY Jeans connected to our consumer's interests and also allows us to offer him innovative products and ideas. Identifying two mediums that have similar aesthetics and developing ways to meld them is part of the DNA of the DKNY Jeans brand. We are really excited about 2089.

Pope himself was looking further that just selling some clothes in his aims:

I see this line as a way of stealing Pop back from Warhol. We've seen comics endlessly pillaged in the high art world and adapted to film, for better or worse. We've seen comics images quoted in fashion and copied in street art. Comics has a cultural currency all its own. But this is maybe the first time an actual cartoonist has been given the chance to launch his own brand, to build it from concept on up, to do it within the bounds of an established label such as DKNY Jeans.

Pope's involvement went further than just designing the clothes themselves - he also designed individual window displays for Asian markets.
Between this and James Jean's work for Prada, comic book artist involvement may be the new thing for fashion houses. When Chris Ware starts doing work for Target, though, I'm declaring the fad over.

[Paul Pope's DKNY NYC 2089]

My Bosons, Your Hadrons
I Survived - 09/10/2008
Go Science!
One Ring to Rule Them All
I Survived the LHC Experiment
Particle Physics Gives Me a Hadron
I'm ConCERN'd
Search for 'God Particle' Begins
Standard Model of Particle Physics
Thanks for Not Destroying the Universe

Captain Hammer's Duds:

Show your love for Joss Whedon's latest gift to the world, Dr. Horrible's Sing-A-Long Blog. Let the hammer in your pants jokes fly, gloves not included.

Marty McFly's Nikes:

Nike has a limited release of Hyperdunk from Back To The Future II. Be warned, wearing these amazing kicks may get you mugged by yours truly.

Scientific Explanations For Fantasy:

Don't let the scifi fantasy war get your spidey undies in a knot this year. When you're in the heaps of battle over what's magic and what's science, simply point to your chest, argument avoided.

Lightsaber iphone Application:

Carrying around an actual lightsaber is so last year thanks to the new iphone application, you can bring your camera, calendar phone and Star Wars weapon of choice to con. Extra io9 love for the first person to make the garage iphone saber youtube.

Frakkin Toaster:

Can't afford the 60 bones for the actual BSG toaster, don't fret here's an equally adorable Toaster T-shirt.

No More LaBeouf:

Take a stand against the infestation of Mr. LaBeouf in every single magazine and movie out there. Can we get a break from the stuttering "I yell No a lot" boy for at least one year please.

All The Robots That Matter:

Display your love for scifi robots in a artistic matter across your chest. I particularly like the Matrix bots.

Avatar Aliens:

If you get your hands on this T-shirt then I tip my hat to you sir because either you're incredibly crafty, worked on James Cameron's Avatar movie or Sam Worthington. But you'll be incredibly above the T-shirt curve.

And finally instead of sporting the usual Watchmen smiley face I encourage you all to vote for the Watches of the Watchmen T-shirt on threadless, it isn't in print yet but really should be.