Hasbro is completely changing the way Transformers toys transform

If you've bought a Transformers figure in the last 30 years, it came with an instruction book; the more complex the figure, the more instructions were necessary to transform it from vehicle to robot. But soon, the only thing it will take to transform your favorite Autobot or Decepticon may be a flick of the wrist. » 1/20/14 9:49am 1/20/14 9:49am

​The 16 Most Useless Star Wars Figures in the Galaxy

A truly preposterous amount of Star Wars toys have been made over the last 35 years; during that time, Hasbro (and Kenner before them) obviously couldn't just keep churning out Luke, Han and Leia figures, so they've made toys of almost everybody who ever appeared in a single frame of the six movies. Here are 16 figures … » 11/19/13 10:25am 11/19/13 10:25am

This 90-second video is better than any Transfomers movie will ever be

Okay, since Michael Bay will likely be helming the live-action Transformers movie franchise until he dies in a freak accident trying to film a scene where Grimlock defecates on John Turturro*, this isn't exactly a bold claim. But this video is still awesome. » 8/30/13 12:00pm 8/30/13 12:00pm

Are Hasbro's dropping toy sales a leading indicator?

We've been wondering for a while when the superhero movie boom would start to slow down, and maybe we're seeing our first sign. Weak sales of superhero toys helped Hasbro's overall sales to decline 35 percent, and its net income to drop to $26.5 million (from $43.4 million a year earlier.) Hasbro's biggest rival,… » 7/23/13 7:40am 7/23/13 7:40am

Hasbro announces the official Dungeons & Dragons Kre-O toyline

Well, it's not quite as awesome as a Lego D&D line, but Hasbro will release Dungeons & Dragons Kre-Os beginning January of next year. This is good news for any Dungeon Master who's ever wanted to build a three-dimensional model of his or her dungeon on the game table (so your players know exactly where you killed them!). » 7/16/13 11:40am 7/16/13 11:40am

See Hasbro's awesome SDCC'13 exclusives you'll never be able to buy

The good news: Hasbro has revealed a number of the toys, dolls, figures and collectibles they'll be selling at the 2013 San Diego Comic Con via USA Today and they are unbelievably awesome. The bad news? You have about as much chance of purchasing these as of getting into Hall H to see a Joss Whedon panel (spend 12… » 6/05/13 1:45pm 6/05/13 1:45pm

Autobots Assembled: How Transformers Come to Life

Transformers. There's maybe no more iconic toy, especially if you're a child of the 80s and 90s. And while the memories of making them shapeshift are indelible, the process of actually building one from scratch is far more involved (or exactly as involved, if you spent your entire childhood dreaming of this) as you'd… » 4/18/13 5:36pm 4/18/13 5:36pm

G.I. Joe: Retaliation is so good we should all pretend the first movie …

There’s a very simple test to figure out if you’re going to enjoy G.I. Joe: Retaliation. Imagine a kid, playing with his toys, creating an epic, albeit not entirely coherent adventure for them; then imagine someone turned everything that kid imagined into a big-budget movie. If that sounds horrible to you, don’t go see … » 3/28/13 8:00am 3/28/13 8:00am

The 10 Most Useless Members of G.I. Joe

Saving the world from a snake-themed terrorist organization with seemingly limitless resources isn’t an easy job, but someone’s got to do it. Or, more specifically, lots of someones, as G.I. Joe hired countless troops throughout the ‘80s and ‘90s to fight the good fight. Unfortunately, not all highly specialized… » 3/26/13 10:00am 3/26/13 10:00am

The amazing new Star Wars toys that will completely invalidate all…

Hasbro has just revealed an all-new Star Wars action figure line, designed for the adult collector. Titled Star Wars Black, these figures will cost $20 each, stand 6-inches tall, have increased articulation, better sculpting, and more paint detail — they're essentially the Marvel Legends-esque Star Wars toys that fans … » 1/29/13 12:45pm 1/29/13 12:45pm

The new greatest G.I. Joe figure of all time isn't made by Hasbro

I'm not sure why Hasbro gave the terrifyingly talented people at Hot Toys the G.I. Joe: Retaliation license - they had to know that Hot Toys would make 1:6 figures that would simply crush the billions and billions of G.I. Joe toys Hasbro has produced over the last 30 years, right? Because that's exactly what happened, … » 12/31/12 11:30am 12/31/12 11:30am

The Autobots thwart Megatron's diabolical lunch plans in adorable new…

I love the Transformers Kre-O line specifically for the animated shorts Hasbro created to market 'em. If you haven't seen any before, they mostly involve the adorable Decepticons committing mild acts of evil - such as, say, stealing a bit of Energon - and then the Autobots being total dicks to them. In no video is… » 11/27/12 12:40pm 11/27/12 12:40pm