This Comic-Con Exclusive Features Classic Transformers At Their Cutest

Hasbro's final Transformers Comic-Con exclusive has arrived, and fans of the original cartoon (as well as adorable robots) will be delighted. This "Kreon Class of 1984" set features 30 classic G1 Autobots and Decepticons in SD form, with extras including '80s must-haves like a boom box, floppy disk, and a mullet. » 6/24/14 12:30pm 6/24/14 12:30pm

Hasbro is completely changing the way Transformers toys transform

If you've bought a Transformers figure in the last 30 years, it came with an instruction book; the more complex the figure, the more instructions were necessary to transform it from vehicle to robot. But soon, the only thing it will take to transform your favorite Autobot or Decepticon may be a flick of the wrist. » 1/20/14 9:49am 1/20/14 9:49am

​The 16 Most Useless Star Wars Figures in the Galaxy

A truly preposterous amount of Star Wars toys have been made over the last 35 years; during that time, Hasbro (and Kenner before them) obviously couldn't just keep churning out Luke, Han and Leia figures, so they've made toys of almost everybody who ever appeared in a single frame of the six movies. Here are 16… » 11/19/13 10:25am 11/19/13 10:25am

Are Hasbro's dropping toy sales a leading indicator?

We've been wondering for a while when the superhero movie boom would start to slow down, and maybe we're seeing our first sign. Weak sales of superhero toys helped Hasbro's overall sales to decline 35 percent, and its net income to drop to $26.5 million (from $43.4 million a year earlier.) Hasbro's biggest rival,… » 7/23/13 7:40am 7/23/13 7:40am

Hasbro announces the official Dungeons & Dragons Kre-O toyline

Well, it's not quite as awesome as a Lego D&D line, but Hasbro will release Dungeons & Dragons Kre-Os beginning January of next year. This is good news for any Dungeon Master who's ever wanted to build a three-dimensional model of his or her dungeon on the game table (so your players know exactly where you killed… » 7/16/13 11:40am 7/16/13 11:40am

See Hasbro's awesome SDCC'13 exclusives you'll never be able to buy

The good news: Hasbro has revealed a number of the toys, dolls, figures and collectibles they'll be selling at the 2013 San Diego Comic Con via USA Today and they are unbelievably awesome. The bad news? You have about as much chance of purchasing these as of getting into Hall H to see a Joss Whedon panel (spend 12… » 6/05/13 1:45pm 6/05/13 1:45pm