How does Nintendo protect the image of their saintly plumber? A Super…

In his new book Super Mario: How Nintendo Conquered America, Jeff Ryan examines the history of the video game manufacturer using the company's unassuming corporate logo Super Mario. We spoke with Ryan about how Nintendo has crafted this de facto global video game spokesman, who's become venerated by millions. » 8/28/11 8:00am 8/28/11 8:00am