How to Trick Your Friends Into Thinking You Gave Them a Sweet Gift

‘Tis better to give than to receive, but ‘tis best by far to give something that will make you look good in the eyes of the recipient — especially if you can save money in the bargain. Here’s one psychological finding that will help you choose cheaper gifts people will still appreciate: the less-is-better effect. »11/16/15 4:10pm11/16/15 4:10pm