What if corporations sponsored superheroes?

Many of our favorite superheroes are wealthy, sponsored by the government, or otherwise manage to scrape together the funds to keep up their crime-fighting lifestyles. But what if superheroes instead took on corporate sponsorships, bearing the colors and logo of whichever company paid their way? Would city-shattering… » 3/10/13 5:00pm 3/10/13 5:00pm

A History of Superman, told in 25 logos over 75 years

Perhaps inspired by Cathryn Lavery's grand poster of Batman logos, Maurice Mitchell created his own superhero infographic, tracing the 75-year history of the Superman shield. He admits that the chart isn't completely comprehensive, but focuses on the major logo designs. It looks like this one isn't available as a… » 1/12/13 5:00pm 1/12/13 5:00pm

How does Nintendo protect the image of their saintly plumber? A Super…

In his new book Super Mario: How Nintendo Conquered America, Jeff Ryan examines the history of the video game manufacturer using the company's unassuming corporate logo Super Mario. We spoke with Ryan about how Nintendo has crafted this de facto global video game spokesman, who's become venerated by millions. » 8/28/11 8:00am 8/28/11 8:00am