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mad cognitive science

mad cognitive science

Study Shows Digg Freezes Innovation Among Its Users

Transparently-shared ideas, like those that circulate on popular social networks such as Digg, Delicious, and StumbleUpon, may be destroying people's creativity. According to a new study published today by two cognitive scientists, people who share ideas in large groups tend to stagnate rather than innovate. They "glom onto" popular ideas and then don't pursue new discoveries or breakthroughs because they've already accepted the common wisdom of the crowd. Small groups, however, offer a different story. More »