Totally Brilliant Movies That The Studio Tried To Bury

This weekend, the acclaimed movie Snowpiercer comes out in the United States at last... in a handful of theaters, with almost no publicity. And Snowpiercer isn't the first beloved movie to get this treatment. Here are some movies that almost everybody agrees are brilliant — but which were released in a vacuum. » 6/26/14 12:28pm 6/26/14 12:28pm

This hand-painted Incredibles poster is downright gorgeous

So many movie promo posters fall flat (or rely too much on the contrasting orange and blue), but this unused promo poster for The Incredibles captures the action-packed scale of Pixar's film. It was hand painted by Robert McGinnis, the artist who painted the iconic movie posters for Breakfast at Tiffany's, Barbarella,… » 1/20/13 10:00am 1/20/13 10:00am

If 2001: A Space Odyssey were made today, would it be marketed as a…

If Stanley Kubrick was somehow able to make 2001: A Space Odyssey in the year 2012, would he be able to release a trailer that captures the scope and majesty of his film? Or would the tale of humanity's journey from one stage of development to the next be marketed as just another spacefaring action flick? The folks… » 12/15/12 9:30am 12/15/12 9:30am

Now this is the trailer Disney should have used to market John Carter

We've poked and prodded at the baffling marketing campaign for Disney's John Carter, which did little to tout the rich history and alien setting behind Andrew Stanton's movie. The team at the John Carter Files goes several steps further, creating a fan-cut trailer that explains just why anyone should care about… » 3/24/12 2:00pm 3/24/12 2:00pm

What happens when a zombie walks into a movie theater?

Movie goers at one South African theater thought they were watching an ordinary (and particularly insipid) romantic comedy trailer — that is, until a zombie started shambling down the aisle. Watch the video to the very end to see this inspired marketing stunt to promote The Walking Dead. All I have to say is, that… » 2/18/12 9:30am 2/18/12 9:30am

How skillful advertisers can word-jack your brain

It's long been established that the mighty brain is nothing but a mound of putty. We don't see what we think we do, we don't remember what we think we do, and we don't like what we think we do. If we did, advertisers would be out of business. As it is, they're literally putting false thoughts inside our heads. » 5/25/11 7:00am 5/25/11 7:00am

New discovery explains why a mundane book of poetry stayed in print for…

Do you want to read The Works of the Earls of Rochester and Roscommon, a volume of eighteenth century poetry? No? Well, other people did. They read it so repeatedly, and recommended it to their friends so assiduously, that it was reprinted over twenty times throughout the eighteenth century. In later years, it was… » 2/04/11 1:43pm 2/04/11 1:43pm