All the Ridiculous Adjectives Jony Ive Used to Describe the Apple Watch

The Apple Watch reviews are beginning to pour in. All those ratings, specs, and comparisons are way too much noise to pay attention to. A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device. »4/23/15 1:00pm4/23/15 1:00pm

Totally Brilliant Movies That The Studio Tried To Bury

This weekend, the acclaimed movie Snowpiercer comes out in the United States at last... in a handful of theaters, with almost no publicity. And Snowpiercer isn't the first beloved movie to get this treatment. Here are some movies that almost everybody agrees are brilliant — but which were released in a vacuum. »6/26/14 3:28pm6/26/14 3:28pm

This hand-painted Incredibles poster is downright gorgeous

So many movie promo posters fall flat (or rely too much on the contrasting orange and blue), but this unused promo poster for The Incredibles captures the action-packed scale of Pixar's film. It was hand painted by Robert McGinnis, the artist who painted the iconic movie posters for Breakfast at Tiffany's, Barbarella,… »1/20/13 1:00pm1/20/13 1:00pm

If 2001: A Space Odyssey were made today, would it be marketed as a generic action flick?

If Stanley Kubrick was somehow able to make 2001: A Space Odyssey in the year 2012, would he be able to release a trailer that captures the scope and majesty of his film? Or would the tale of humanity's journey from one stage of development to the next be marketed as just another spacefaring action flick? The folks… »12/15/12 12:30pm12/15/12 12:30pm

Now this is the trailer Disney should have used to market John Carter

We've poked and prodded at the baffling marketing campaign for Disney's John Carter, which did little to tout the rich history and alien setting behind Andrew Stanton's movie. The team at the John Carter Files goes several steps further, creating a fan-cut trailer that explains just why anyone should care about… »3/24/12 5:00pm3/24/12 5:00pm

New discovery explains why a mundane book of poetry stayed in print for a century

Do you want to read The Works of the Earls of Rochester and Roscommon, a volume of eighteenth century poetry? No? Well, other people did. They read it so repeatedly, and recommended it to their friends so assiduously, that it was reprinted over twenty times throughout the eighteenth century. In later years, it was… »2/04/11 4:43pm2/04/11 4:43pm