Bad Reviews May Actually Be Good For Sales

We've all spent some time checking out online reviews. While businesses want nothing but good reviews, a new study shows that sometimes mixed reviews can actually help drive up sales. Here's why. » 3/31/15 2:43pm Yesterday 2:43pm

In 2000, The X-Men Movie Pranked Congress

The first X-Men movie came out in 2000, long before all of our movie trailers started showing up on YouTube and clever marketing ploys could be forwarded with a click of the mouse. So the marketing department for X-Men decided to try something a bit silly: they played a joke on the people who open Congressional mail. » 1/29/15 1:00pm 1/29/15 1:00pm

We've Spotted A Fatal Flaw In Hydra's Secret Quest For World Domination

Agents of S.H.I.E.L.D's primary foe, Hydra, may have gotten a lot scarier on this week's episode, but we've got one pretty good reason to doubt whether their secret schemes will pan out. And, no, it's not just because good always triumphs over evil in the end. » 10/08/14 4:20pm 10/08/14 4:20pm

Totally Brilliant Movies That The Studio Tried To Bury

This weekend, the acclaimed movie Snowpiercer comes out in the United States at last... in a handful of theaters, with almost no publicity. And Snowpiercer isn't the first beloved movie to get this treatment. Here are some movies that almost everybody agrees are brilliant — but which were released in a vacuum. » 6/26/14 12:28pm 6/26/14 12:28pm

Robot-denying telemarketing robot may not actually be a robot

Remember that super-realistic telemarketing chatbot who denies she's a robot? Turns out "Samantha West" may not a robot after all — but the real story is just as bizarre. » 12/18/13 6:40am 12/18/13 6:40am

This hand-painted Incredibles poster is downright gorgeous

So many movie promo posters fall flat (or rely too much on the contrasting orange and blue), but this unused promo poster for The Incredibles captures the action-packed scale of Pixar's film. It was hand painted by Robert McGinnis, the artist who painted the iconic movie posters for Breakfast at Tiffany's, Barbarella,… » 1/20/13 10:00am 1/20/13 10:00am

7 Robots Who Are Nothing But Advertising Shills

Robots can do so many things. They can explore worlds humans can't yet reach. They can perform feats too delicate and subtle for humans alone. They can build massive, mighty works, far quicker than humans could achieve. And sometimes, they can also just try to sell things. » 1/03/13 10:20am 1/03/13 10:20am

If 2001: A Space Odyssey were made today, would it be marketed as a…

If Stanley Kubrick was somehow able to make 2001: A Space Odyssey in the year 2012, would he be able to release a trailer that captures the scope and majesty of his film? Or would the tale of humanity's journey from one stage of development to the next be marketed as just another spacefaring action flick? The folks… » 12/15/12 9:30am 12/15/12 9:30am

As if mannequins weren't creepy enough already, now some spy on you as…

Online retailers are able to collect massive amounts of data on consumers and their shopping habits. Now brick and mortar retailers want to enjoy the benefits of sweet, sweet data gathering, and they're employing spying mannequins to do it. » 11/25/12 10:00am 11/25/12 10:00am

Now this is the trailer Disney should have used to market John Carter

We've poked and prodded at the baffling marketing campaign for Disney's John Carter, which did little to tout the rich history and alien setting behind Andrew Stanton's movie. The team at the John Carter Files goes several steps further, creating a fan-cut trailer that explains just why anyone should care about… » 3/24/12 2:00pm 3/24/12 2:00pm

What happens when a zombie walks into a movie theater?

Movie goers at one South African theater thought they were watching an ordinary (and particularly insipid) romantic comedy trailer — that is, until a zombie started shambling down the aisle. Watch the video to the very end to see this inspired marketing stunt to promote The Walking Dead. All I have to say is, that… » 2/18/12 9:30am 2/18/12 9:30am

TARDIS Burritos and Twilight Spaz Bags: Comic-Con Radvertising

Yesterday we showed you the biggest ad fails at Comic-Con. But now it's time to talk about the very best of the Comic-Con advertising onslaught. Check out our gallery. » 7/27/11 5:00pm 7/27/11 5:00pm

Now you can buy groceries using augmented reality, in South Korean…

First South Korea decided to remove inefficient non-electronic textbooks by 2015. And now they have created the first successful augmented reality supermarket chains in subways. » 7/13/11 12:30pm 7/13/11 12:30pm

How skillful advertisers can word-jack your brain

It's long been established that the mighty brain is nothing but a mound of putty. We don't see what we think we do, we don't remember what we think we do, and we don't like what we think we do. If we did, advertisers would be out of business. As it is, they're literally putting false thoughts inside our heads. » 5/25/11 7:00am 5/25/11 7:00am

New study reveals how Tony the Tiger is controlling children's minds

If you give a kid a choice between a healthy and a sugary cereal, the kid will tend to choose the healthy option. But what if you stick a beloved cartoon character on the box? Then all bets are off. » 3/08/11 4:00pm 3/08/11 4:00pm

New discovery explains why a mundane book of poetry stayed in print for…

Do you want to read The Works of the Earls of Rochester and Roscommon, a volume of eighteenth century poetry? No? Well, other people did. They read it so repeatedly, and recommended it to their friends so assiduously, that it was reprinted over twenty times throughout the eighteenth century. In later years, it was… » 2/04/11 1:43pm 2/04/11 1:43pm

Watch Vampire Diaries and get the clap!

Vampire Diaries is getting creative with its marketing campaign. New billboards are popping up across the nation encouraging people to "Catch VD." GET IT? Nothing says super fun TV like "burning sensation" or "oozing sores." [EW] » 1/25/11 11:26am 1/25/11 11:26am

Is chocolate a treatment for genital warts?

All those chocolate commercials with women lounging in a bath and luxuriantly eating chocolate may get a different spin. Turns out compounds in cacao could be a powerful treatment for the sexually-transmitted disease HPV. » 1/25/11 6:30am 1/25/11 6:30am

Solve the puzzles in a new science fiction thriller and win up to £1…

Author Gruff Davies has found a whole new way to promote a novel — his science fiction thriller, The Looking Glass Club, contains a series of puzzles — and if you solve them, you can win prizes, including an iPad. » 12/27/10 10:14am 12/27/10 10:14am

Is Tron Legacy set to be a box office disappointment?

The original Tron was considered a failure in 1982 — and now, early tracking says Tron Legacy is on track to be another disappointment. The $200 million sequel could have a lackluster opening weekend. Plus check out two new featurettes. » 12/01/10 7:00am 12/01/10 7:00am