Destroy All The Things

Destructive testing holds a special place in my heart. The idea is to take a material and push it beyonds its limits, recording the moment of failure. General Electric has started a new campaign gratuitously running these destructive tests on innocent every-day objects. » 4/28/14 10:00am 4/28/14 10:00am

After World War II, they predicted we'd be wearing aluminum dresses and…

American companies during World War II often stressed sacrifice in their print advertising. If we can all just be patient, they promised, we'll have more televisions and personal helicopters and push-button kitchens than you can shake a rocket car at. » 5/14/11 3:35pm 5/14/11 3:35pm