A Star Wars See 'N Say Is a Brilliant Idea, Let's Make This Happen

For decades the number one way kids learned about barnyard animal sounds was through a See ‘N Say. They’d point that arrow at a specific animal, pull a lever, and hear a pig, cow, or other beast. So wouldn’t a See ‘N Say then be the perfect way for kids to learn about Star Wars? »11/14/15 12:38pm11/14/15 12:38pm


Oh No, There's Going To Be More Of Those Horrifying Thomas The Tank Engine/DC Comics Mashup Toys

Earlier this year at San Diego Comic Con, Mattel and DC came together to share with the world a nightmarish vision: a set of Thomas the Tank Engine toy trains that were actually train versions of DC superheroes. We thought they were safely confined to convention exclusives, but you can’t keep monsters contained for… »11/03/15 5:35pm11/03/15 5:35pm

Mattel Designed its DC Superhero Girls Doll Designs To Be Less Pretty and Way More Heroic

DC’s new kid-focused, female-led superhero line Superhero Girls is heading to toyshelves soon. A new interview with the range’s designers reveals that first, the toys had to be tweaked to be a bit more heroic: at the behest of the little girls they’re aimed at, as well as a team of “feminists, bloggers, and academics”. »10/13/15 2:40pm10/13/15 2:40pm

Finally, Batman '66 Batgirl Has a Gloriously Glittery Action Figure

When Yvonne Craig made her debut as Batgirl for the third season of Batman, she dazzled the streets of Gotham in a ridiculously glitzy Batsuit. Now that we’re finally getting merchandise based on the classic show, Batgirl is heading to the toyshelf at last—and she’s as wonderfully glitter-laden as ever. »6/26/15 12:00am6/26/15 12:00am

Check Out Some Of The Earliest Concept Art For He-Man And Skeletor!

It was roughly 35 years ago that Mattel decided to do its own action-adventure toyline, to make up for its decision not to do Star Wars toys in 1977. In an exclusive excerpt from the book The Art of He-Man and the Masters of the Universe, we've got exclusive early sketches, plus the first He-Man pitch memo! »12/16/14 4:32pm12/16/14 4:32pm

Are Hasbro's dropping toy sales a leading indicator?

We've been wondering for a while when the superhero movie boom would start to slow down, and maybe we're seeing our first sign. Weak sales of superhero toys helped Hasbro's overall sales to decline 35 percent, and its net income to drop to $26.5 million (from $43.4 million a year earlier.) Hasbro's biggest rival,… »7/23/13 10:40am7/23/13 10:40am

The '60s Batman show returns with a new comic and the best SDCC exclusive ever

It's a good time to be Adam West. The '60s Batman TV show is returning — kind of — in a new DC comic titled Batman '66, a digital-first comic based entirely on the classic, campy series. We've already mentioned how the cult-classic show will get an awesome and long-awaited action figure series, but hold onto your… »3/25/13 12:35pm3/25/13 12:35pm