• rant

    Is Sweding a Corporate Plot?

    I hate to get all indie rock on your ass, but isn't it kind of lame that everybody is going apeshit over Sweding when the whole meme was invented by the marketing team for Be Kind Rewind to get people interested in the movie? I'm not saying Be Kind Rewind was a bad movie, nor that the spirit behind Sweding is bad either. I like the idea of people making cardboard light cycles to parody Tron, or making fun of Predator with an all-female cast like the Swede I've got for you right here. And I think it's great that people are figuring out that it isn't some kind of crime against copyright to create silly versions of their favorite movies. But every time I see a new Sweded flick, I feel like the person doing it is just advertising Michel Gondry's flick rather than making a new cool thing. More »

    11:04 AM on Mon Apr 7 2008
    By Annalee Newitz
    2,482 views, 41 comments

    Latest by jermom: @Plague: wasnt arnold shirtless at the end of predator? wtf girls. also, girl in blackface kinda weirds me out. more »

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