San Francisco, 11:54 AM
Fri Dec 11
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Evil Tortie's Dad was watching this last night, he'd read about it somewhere. I'm all "what's this?" and he says "VS ad by Michael Bay" and I go "So there will be a 'splosion."
He insists, no, no and then BOOM.
Me: Told ya so. Michael Bay can't even do overpriced undies without a 'splosion.
@Evil Tortie's Mom: R.O.A.C.H.: You know you're a hack when you have a cadre of gorgeous women in their underwear, and still need to add stupid action movie tropes to get your point across...
@schrodingers-katana: What point would that be, exactly? That the women are hot, and you can buy their underwear? If you hadn't gotten that already, you failed a Spot check. The 'splosion was just for fun.
@Jonn: Well, everyone knows that 'splosions are movie exclamation points. But so are boobies, so what you have here is a double exclamation point, and that is grammatically incorrect. I mean, that's just stupid!!
What in the depths of hell - there was an explosion in that ad. AN EXPLOSION. IN A LINGERIE AD.
I don't even blame Michael Bay for doing these - I mean, he does what he does, you don't hire Michael Bay expecting grace and elegance, you hire him expecting huge ass explosions and crappy fuzz-fade-in effects. But the marketing execs who thought this was a good idea? I have a couple of friends I'd like to introduce them to.
Honestly, if I were ever marketing a movie, I'd pay bay to make the trailer, then tell him to go away. Much as I hate the guy in general, it's the one thing he can do.
Wow! Can you imagine the kind of letters Michael Bay must've written to Penthouse Forum? Dear Penthouse Forum: I swear this is all true. I was wandering through the Mojave Desert when a tall leggy fashion model appeared out of nowhere wearing nothing but her Victoria's Secret lingerie and high heel shoes. She told me they were on a break from a photo shoot and she was bored. Bored and horny. She was the only one who didn't drag her boyfriend along so she wandered off in search of a hard cock...
@Bill-Lee: ....we made love so passionately that it caused a giant explosion! Thank God no one was hurt, but when the other models saw what happened, that was when the story REALLY started...
Every advert SHOULD be made by Mr Bay. Imagine the sales for things like Nurofen (heads exploding), bargin bin christmas socks (exploding), Washing powder (exploding then setting fire). Imagine...........a world full of Bay ads!!
@CoffinDodger (If the typos crap. Blame my keyboard): "Hi, this is Vince, with Sham-Wow!" Japanese Yakuza bots burst onto the set, laser swords drawn.
"Vince, you and your Sham-Wow have defied us for too long, now you both must die!" Vince leaps forward valiantly, but after felling a few Yak-bots he knows that even someone of his incredible fighting ability is outnumbered.
"Sham-Wow, Transmorph to vehicle mode!" Vince yells before jumping in slow motion into the super-neato sports car. He presses the orange button in the center console as he begins peeling out, launching a series of explosives at his enemies to buy him some time. They go all explodey for like two minutes, lot's of slow-motion and secondary and tertiary explosions out of nowhere. And now, the chase scene begins....
Fox Studios wants to greenlight your ShamWow pic - it's got a weasely celebrity star, Asian villians, robots. 'splosions - but it's missing something...throw in some random boobs and $150million for CGI...
Coming soon to a gigantaplex near you, the next Baytastic production -"Transformers 3: Revenge of the Dustbusters".
@CParis: Fuck. I just became Michael Bay through my reckless use of satire! Curse you, cruel fate, thy ironic machinations mock the principles by which I have tried to live a good and righteous life!
I saw these ads on TV and said. I'll bet dollars to doughnuts this is Michael Bay. Glad to know I'm continuing my tradition of always being right and Mr. Bay is continuing his of always BEING AWESOME.
I can almost understand the 'all film is better with explosions' concept, but 'everybody wants to be watched by black helicopters'? Mr. Bay must have been a really creepy child.
And I don't mean that in a derisive way (I think). The guy made the "Aaron Burr" commercial for 'Got Milk' which is probably one of the best and memorable t.v. adverts ever created.
As long as the story he has to tell isn't more complicated than "women in underwear are hot", "milk is good", or "FIOS is fast", he's pretty much a fucking genius.
@omgwtflolbbqbye: You've done it, you've made me realize there is something Bay did that I love.
I'm sure you won't hold it against me that I must hate you now.
*cries*
@omgwtflolbbqbye: ok, i admit i kind of stopped watching commercial tv a year or so ago so i don't have anything really recent to compare this ad to, but you think that ad is "probably one of the best and memorable t.v. adverts ever created"?
really? or is that your subtle sense of humor poking through?
The ad came out in 1993, jump-started the 'Got Milk' campaign that has defined the American Milk industry ever since and became a fixture of American pop culture.
The advert itself is actually pretty damn good; it's short, funny, and memorable. Hell even if it was just meant to be a short film that he came up with not to advertise anthing but just to be funny, I would say it works very well.
Anyways, how many other commercials as old as that one could you still assuredly post on a website and know that the majority of the folks will immediately remember it?
@omgwtflolbbqbye: How many ads from 14 years ago are as memorable? Where's the Beef? Don't hate me because I am beautiful? The Energizer Bunny? Bartyles and James? The 1984 Mac commercial? "This is your brain... this is your brain on drugs"? (the egg frying ad), The Mikey Life cereal ad (the 20 year later one)? "Help, I've fallen and I can't get up"? "Clap on, Clap off"? Cha-cha-cha-chia? "Time to make the donuts"?, "UNbenownst to the patrons of this restaurant, we've replaced their gourmet coffe with Folgers crystals..."?, The MeanJoeGreen superbowl ad with the little kid?, MIchael Jackson pepsi commercial?, the 1-800-COLLECT ad with the musclebuilders on the beach needing to make a phonecall but not having the right change?, the Blockbuster guinea pig and rabbit ad?, The polar bear xmas coca cola ad?, the first ad featuring the 3 bud-weis-er frogs?, The Diet coke ad where the female office workers all take their breaks at the same to ogle the sweaty male beefcake construction worker(s)?, Intel Pentium 4 ad with dancing spacesuited aliens?, the pepsi ad with the little curly haired girl who talked like the godfather? My balogna has a first name? ... can I stop now?
@vinylrake: Well yea those are also classics, but still a small sample of all the television adverts produced within the span of 15 years, so the Aaron Burr commercial is still in a pretty good and elite club.
@omgwtflolbbqbye: maybe. i got the impression you thought the pnut butter ad was pretty unique for it's memorableness, the 20 or so I posted that are equally (or more) memorable are pretty much a tiny sample of a much larger pool so i don't see it as all that unique. So, it's a decent commercial - no argument there, probably even one of the best things Michael Bay has ever done (faint praise, I know) but it's hard for me to consider it one of the best ads ever created. Now maybe if it had some explosions and scantily clad women in it... or some scantily clad women exploding...
12/10/09
12/10/09
I like how people complain Joss Whedon has to make his characters miserable, and completely the opposite about Abrams.
Christopher Nolan's GI Joe
[words]
I detect some subtext. Some repressed dislike. I'm not sure what it is, but...
12/08/09
He insists, no, no and then BOOM.
Me: Told ya so. Michael Bay can't even do overpriced undies without a 'splosion.
12/09/09
12/10/09
11:53 AM
12/08/09
I don't even blame Michael Bay for doing these - I mean, he does what he does, you don't hire Michael Bay expecting grace and elegance, you hire him expecting huge ass explosions and crappy fuzz-fade-in effects. But the marketing execs who thought this was a good idea? I have a couple of friends I'd like to introduce them to.
12/08/09
Honestly, if I were ever marketing a movie, I'd pay bay to make the trailer, then tell him to go away. Much as I hate the guy in general, it's the one thing he can do.
12/08/09
12/10/09
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12/09/09
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12/09/09
"Vince, you and your Sham-Wow have defied us for too long, now you both must die!" Vince leaps forward valiantly, but after felling a few Yak-bots he knows that even someone of his incredible fighting ability is outnumbered.
"Sham-Wow, Transmorph to vehicle mode!" Vince yells before jumping in slow motion into the super-neato sports car. He presses the orange button in the center console as he begins peeling out, launching a series of explosives at his enemies to buy him some time. They go all explodey for like two minutes, lot's of slow-motion and secondary and tertiary explosions out of nowhere. And now, the chase scene begins....
12/09/09
Fox Studios wants to greenlight your ShamWow pic - it's got a weasely celebrity star, Asian villians, robots. 'splosions - but it's missing something...throw in some random boobs and $150million for CGI...
Coming soon to a gigantaplex near you, the next Baytastic production -"Transformers 3: Revenge of the Dustbusters".
12/09/09
12/09/09
12/09/09
12/09/09
Throw in some ginzu knives and I'll buy a Yak-Bot!
12/09/09
12/09/09
Priceless!
12/08/09
12/08/09
Thanks for enabling my lingerie addiction, io9.
12/08/09
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12/08/09
And no plot!
And girls with no purpose but for eye candy!
Wow, Michael Bay was born to make lingerie commercials.
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[video.adultswim.com]
12/08/09
And I don't mean that in a derisive way (I think). The guy made the "Aaron Burr" commercial for 'Got Milk' which is probably one of the best and memorable t.v. adverts ever created.
As long as the story he has to tell isn't more complicated than "women in underwear are hot", "milk is good", or "FIOS is fast", he's pretty much a fucking genius.
12/08/09
also: MEHLLKK!!!
12/08/09
I couldn't say it any better than that.
12/08/09
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12/08/09
12/08/09
I'm sure you won't hold it against me that I must hate you now.
*cries*
12/08/09
really? or is that your subtle sense of humor poking through?
12/08/09
The ad came out in 1993, jump-started the 'Got Milk' campaign that has defined the American Milk industry ever since and became a fixture of American pop culture.
The advert itself is actually pretty damn good; it's short, funny, and memorable. Hell even if it was just meant to be a short film that he came up with not to advertise anthing but just to be funny, I would say it works very well.
Anyways, how many other commercials as old as that one could you still assuredly post on a website and know that the majority of the folks will immediately remember it?
12/08/09
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12/09/09
This makes me so sad. I loved that ad.