Converse Redesigned Its Iconic Chucks for the First Time in 98 Years

Some would consider it as sacrilegious as when Coke dabbled with its classic formula back in the 80s, but after 98 years Converse has updated its iconic Chuck Taylor All-Stars. On the outside they look nearly identical, but on the inside the Chuck II is actually far more comfy for your feet. »7/24/15 2:01am7/24/15 2:01am

Nike Designer Says Marty McFly's Power Laces Are Coming Next Year

If there was one disappointment about Nike's awesome Back to the Future II Air Mag, it's that the shoes didn't have Marty's power laces (and that they only made 1,500 and neither you nor I own a pair). But Nike designer Tinker Hatfield says that's about to change—power laces are coming in 2015. The future is here! »2/15/14 4:43pm2/15/14 4:43pm

Nike funds scientific study to "prove" its new sports glasses enhance memory

You've heard of pharmaceutical companies and cigarette lobbyists funding studies to prove that their products are awesome. But now Nike is getting in on the game. The company funded a study at Duke's Institute for Brain Sciences that investigated "stroboscopic training" using Nike's new sports glasses, called Nike… »7/24/12 10:30am7/24/12 10:30am

Here's an entire warehouse stuffed with Marty McFly Nikes — and one pair could be yours

A whole generation of people grew up dreaming that one day they would own these shoes, worn by Marty McFly in Back to the Future II. Now, it appears that Nike is releasing Back to the Future style Nike Kicks so that everybody can feel like they're about to jump onto an antigrav skateboard. »9/07/11 10:40am9/07/11 10:40am

Robert Rodriguez's Black Mamba short stars Kanye West, Bruce Willis and Kobe Bryant?

Check out this strange trailer for Robert Rodriguez's Nike movie called The Black Mamba. Apparently Bruce Willis, who is the devil, wants Kobe Bryant's shoes (because Kobe's the greatest player in the world... *cough*). And now Bryant has to play on a basketball court of fire (OK that part was cool). Danny Trejo's… »2/03/11 12:58pm2/03/11 12:58pm