Nike funds scientific study to "prove" its new sports glasses enhance…

You've heard of pharmaceutical companies and cigarette lobbyists funding studies to prove that their products are awesome. But now Nike is getting in on the game. The company funded a study at Duke's Institute for Brain Sciences that investigated "stroboscopic training" using Nike's new sports glasses, called Nike SPARQ …

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This warehouse is packed with Marty McFly's futuristic sneakers — and…

Great Scott! Nike is releasing the Nike Air Mag kicks, just as they were prominently displayed on the feet of Michael J Fox in the future vision of Back To The Future 2. Watch the glorious announcement right now.

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Here's an entire warehouse stuffed with Marty McFly Nikes — and one…

A whole generation of people grew up dreaming that one day they would own these shoes, worn by Marty McFly in Back to the Future II. Now, it appears that Nike is releasing Back to the Future style Nike Kicks so that everybody can feel like they're about to jump onto an antigrav skateboard.

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Robert Rodriguez's Black Mamba short stars Kanye West, Bruce Willis and …

Check out this strange trailer for Robert Rodriguez's Nike movie called The Black Mamba. Apparently Bruce Willis, who is the devil, wants Kobe Bryant's shoes (because Kobe's the greatest player in the world... *cough*). And now Bryant has to play on a basketball court of fire (OK that part was cool). Danny Trejo's…

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