This Moderately Immoral Study Shows How We Misidentify Our Emotions

In today's experiments, one of the most common tricks that experimental psychologists play is giving people placebos instead of drugs. In the past, it was pretty much the reverse. Doctors would call people in, tell them they'd get an innocuous substance, and then inject them with something a thousand times more… » 10/14/14 7:20am 10/14/14 7:20am

Researchers may have just identified a genetic basis for the placebo…

The power of suggestion can be an incredible thing, and in few way is this more apparent than with the placebo effect. Now, newly published research suggests how susceptible you are to sham treatments and dummy medicine (a sugar pill, for instance) could actually be rooted in your genetics. » 10/26/12 1:40pm 10/26/12 1:40pm