Have you been wondering about those radio ads that prompt you to find "the pattern"? What about the posters wheatpasted in several major cities that feature fake X-ray images of frogs, apples, and a six-fingered handprint (left, reminiscent of the
X-Files handprint of yore, right)? Well, I think we've found a pattern for you: it's all part of Fox's not-so-stealthy
stealth marketing campaign for
Fringe, a new series about a mega-spy and her gang of mad scientists coming this fall from the brain of J.J. Abrams. Part of that stealth marketing campaign also included leaking pristine copies of the series pilot online. We've watched it, and have the scoop on what you can expect. Spoilers ahead.
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