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San Francisco, 9:18 PM
Fri Jan 1
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The Good And The Bad Of Recent Sci Fi Product Placement
Product Placement (And Microsoft) Are Alive And Well In 2050
Okay, so Bollywood's Love Story 2050 wasn't the masterpiece we were hoping for. At least it gave us a few sublimely silly moments, like this futuristic video game fight. That's something.The History Of Product Placement In Science Fiction
Science fiction is all about showing us new and startling worlds — and it doesn't hurt to sell a few widgets along the way. Like Eureka, which recently proved that you can save the world using Degree antiperspirant. Or the Sarah Connor Chronicles, which showed on Monday that a certain brand of car is the official vehicle of the anti-robot resistance. Product placement has been a part of science fiction for decades, but it's grown as the genre has become big business. Here's our history of the phenomenon since the beginning. More »