• #rant

    Home Genome Kits Create Online Eugenics Networks

    Everybody is buzzing about 23andme, one of many startups aiming to hit the consumer market with "read your own genome at home" kits. Most of these companies want to cross the happy-personalization language of the iPod with barely-there biotech to bring in millions of customers. People are desperate to understand themselves and looking to their genes for answers. But with genomics in its infancy as a science, and most of our knowledge of gene functionality dubious at best, what companies like 32andme are really selling is social networks based on the principles of eugenics. I show you my genome, you show me yours, then maybe we can be friends. More »