• more about #arg
    Tomb: R.O.A.C.H.: Explanes alot.. Those websites was kinda cheaply made. more »
    0kami: UGH! Such a c**k tease. more »
    thenibblet: You are speculating on the basis of a comment thread. Also, your conclusion is inacurate. more »
    FrankenPC: I'm hijacking this thread: HAPPY BELATED THANKSGIVING IO9!!!! more »
    ♥AntiSocialSocialite♥: So the guy who invented surrogates is the same guy who invented the iRobot robots? James Cromwell seems to do a great job of inventing robots that cou... more »
    CoffinDodger (If the typos crap. Blame my keyboard): Very cool but very swish for a news reel. I want this to be good, the trailer looks good but ive been hurt before. more »
    Grey_Area: I was reading all the backstory on the scientist's facebook page. This is pretty clever stuff. I hope one of you io9ers wins the shoes. Have fun! more »
    RudolphNardwuar: I only managed to find 4 pieces, #5,7,8,9 but it revealed the last three symbols and I managed to guess the fourth. Very cool stuff. If anyone else sh... more »
    evildead1971: i solved it! "be sure to drink your ovaltine" more »
    phoghat: Man, A lot of people complain that geeks are portrayed in movies and TV as fat nerdy guys. That guy on Flynn Tokens is an embarrassing. Wonder if he l... more »
    mikecap: If you read the terms of use on the page, there are two email addresses and an actual postal box address appearing on it. Email to the two addresses ... more »
    mikecap: What's going to happen in 02:00:49:14:137? more »
    Belabras: Now what I want to know, and it was never answered, was what happened to Dillinger? more »
    Mike Noble: If you click the jumping spider at the bottom of the flynnlives.com site, you get a countdown timer. Something happens in 2 days time. more »
    lordstoli: I saw a dude who looks kind of like Flynn in a bowling alley once. This guy had long hair and a goatee tho. more »
    Killa_Charlie: I'm getting sick of the ARGs that keep popping up for every new "major" movie release. Its like they're required now. more »
    SunScramble: More Tron! This is more Tron! It may be but a brief snippet, but even a brief slice of Tron is to me what a thimbleful of water must be to a man dyin... more »
    ManchuCandidate: I think I killed Flynn when I played Robotron 2084. I swear I didn't mean to, but it was either me or him. I didn't want to pump any more quarters i... more »
    se7a7n7: I'm just going to say... I do not like these aliens at all. I absolutely would not want them on my planet - FUCK THAT!!! Maybe there will be some grea... more »
    bonniegrrl: I get the feeling that when REAL aliens finally invade we're all gonna be nitpicking about how fake they look. more »
  • #dollhouse

    The Truth Behind Ditch The Tech

    Wondering how the DitchTheTech ARG will tie in with Dollhouse's final episodes? It won't. Turns out the whole ARG isn't officially connected to Dollhouse at all, but instead an impressive piece of fan activism. So, no apocalyptic finale? Shame. [Whedonesque]
  • #surrogates

    Fake Surrogates News Reel Explains The Rebirth Of Humanity

    There's nothing more wonderful than a movie's fake explanatory news reel. Dark Knight brought us the tabloid Wayne family tell all, and now Surrogates is building the robot backstory with its own news machine.
  • #9

    The Next Piece To Your 9 Puzzle Is Here

    Can you uncover the mystery behind their new viral site for the apocalyptic movie 9? We've got an exclusive piece of the puzzle, to help you uncover what the rag-doll people are trying to tell you. Check it out below. More »
  • #tron2

    First Tron 2 Viral: Flynn Lives

    It was only a matter of time before Disney started busting out the ARG's for the super-buzzed-about sequel Tron 2. After scattering the globe with Flynn's Arcade tokens they've now launched a conspiracy theorist site: what really happened to Flynn? More »
  • #district9

    See The Violent And Unpredictable Aliens Of District 9

    District's 9 anti-alien viral campaign is underway, showing you the many skills the movie's illegal aliens can use against the humans. Check out the full gallery of alien smackdowns, and remember: Do not attempt to apprehend a District 9 resident. More »
  • #socialcontrol

    A Tiny GPS Tracking Device That You Can Swallow

    Want to track your boyfriend's every movement? Just slip this GPS tracker into his breakfast, and it will stay in his system for 72 hours - while you track him online. And there's more. More »
  • #conceptmaps

    Diving Into the Wreck of Copenhagen's Metro System

    Global warming has flooded the tunnels of the Christianshavn part of the Copenhagen metro network. Now the metro is occupied by whales and the occasional diver. Other strange things are happening to Copenhagen too. More »
  • #reddwarf

    Red Dwarf Crashes Into The Internet

    Brit-com Red Dwarf's return isn't just happening on television; a new ARG based on the show's three-part reunion special has launched, giving you the chance to track down your favorite smegheads for yourself. More »
  • #lost

    Get Lost With Ajira Airlines

    The return of Lost means a brand new mysterious website that may have deeper meaning... or may just be a waste of time. Are you ready to fly the friendly skies with Ajira Airlines? More »
  • #ufo

    Your UFOs Are Just Viral Marketing

    Last week's Sarah Connor Chronicles proved that the so-called California Drones which have been freaking out the UFO community are neither real nor hoax. They are viral marketing for the Terminator franchise.
  • #cultscifiworship

    Milwaukee Finally Gets Decontaminated, UFO Apartments And A Baby With Wings

    This week, we've got a clever little ARG for you to solve, a look into a world that moved forward after UFOs crash-landed on Earth and a flying baby. Don't forget your flare gun.
  • #arg

    What is the Jejune Institute and Why Are They Recording Your Thoughts?

    I've been seeing a lot of fliers around San Francisco advertising something called the "Aquatic Thought Foundation," which promises to give you dolphin therapy by hooking your brain up to a dolphin. Really, the fliers weren't all that much kookier than the usual Marin County yoga levitation psionics stuff you see. But finally I decided to check out the dolphin therapy website because, well, it was just SO weird. And it turned out to be one of the coolest and most mysterious ARGs I've come across in quite some time. More »
  • #lost

    The Dharma Initiative Uses Scientology Tactics

    You're in luck if you're still hoping to get in good with the Dharma Initiative, the mysterious organization whose experiments have transformed paranormal castaway drama Lost's island into a hellpit of experimental science gone wrong. As we told you earlier, Dharma is "recruiting" people at Comic-Con to join their organization — to apply, you have to talk to a cute but evasive person, and then fill out a Scientology-esque questionnaire. More »
  • #rant

    The Argument Against ARGs

    If you're making a new piece of pop culture and you expect it to reach a mass audience, or even just a subcultural audience, you'd better have an ARG. What's that, you say? ARG stands for “alternate reality game,” and it describes a wide range of interactive puzzles that generally involve getting you to visit various websites, call phone numbers, and go places in major cities in order to get free shit related to a movie, TV show and even occasionally a book. Why are popular titles like Dark Knight and Lost using ARGs? It's more than just advertising: It's a way to build an instant fan base without working at it for years like Star Trek did. But so far, ARGs have few of the benefits of a fandom, such as a friendly community of like-minded people; and they have all of the bad parts of fannish behavior like pointless obsessiveness and fetishization of dumb swag. More »
  • #trueblood

    The Great Revelation Of True Blood's Comic Origins

    New HBO vampire series True Blood isn't limited its online presence to ads for fake products and the by-now-traditional ARG; they're also taking a page out've Heroes' book and getting the story started early courtesy of an online comic, The Great Revelation. Find out more and see preview images under the jump. More »