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more about #marketing avoidz: A bad movie is a bad movie. more » Jaymii: I have to say, even though I haven't actually seen the picture due to me being in the UK, I hated having justify myself to watching Jennifer's Body to... more » GreyHammer: maybe it failed because juno was over rated and people thought "oh i'll wait for the dvd and save 10 bucks." more » thelaurenator: I think it's really scary just how much women-- even women on Jezebel-- judge this actress based on her appearance. Are we really going to villainize ... more » korybing: I had no idea that this is what the movie's about. I just saw all the horribly horribly photoshopped ads for it and figured it was a stupid slasher fl... more » Klebert L. Hall: "If the marketing droids at Fox had just been smart enough to realize that the movie was aimed at women - not unlike most horror movies - they might h... more » SimonMay: I haven't obviously seen it, because it's not out here in the UK yet (or is it?) but I am instantly reminded of the marketing of Fight Club, which is ... more » dicksson: I would like this moment to blame this movie's failure on it's director. Last time she blamed the studio for making Aeon Flux bland and sucking in gen... more » dry-roasted-peanuts: Why the hell would you want to watch this when you could just watch Sick Girl or May instead? Besides, Lucky McKee has a way cooler name than Diablo ... more » janai: Really, it might have helped if that poster didn't look exactly like this. Screaming "cheap, lazy ripoff" in your promotional material isn't particul... more » Sunshineyness: As a straight woman who calls herself a feminist and likes horror movies? I liked it. Not the BEST HORROR MOVIE EVER, but fun, quick, and worth the 8 ... more » sincbt3: Can we please start a Juno hate thread? It was not a good movie. Certainly not a bad one, but come on, folks, the acting and writing were second rate ... more » Prospero761: I'm a male Horror fan - over 40 - and I really liked the film. Of course, I'm also gay and saw it with another gay male friend. Both of us seemed to i... more » utbengalgirl: Sorry, as a woman, I gotta agree with cylon. The Megan Fox hateration is primarily attributable to her incredibly intense, viscerally threatening sexi... more » dandank: I disliked the movie because the dialogue was awful. The occasional annoying term or phrase from Juno (which I liked) became a parade of words like "... more » mistyano000: I saw the film at a screening after which Karyn Kusama and Diablo Cody spoke in a Q&A. They apparently believe the film to be a deconstruction of the ... more » thebluelight000: I didn't see the movie because of the "They're agents of Satan with REALLY great hair-cuts!" line in all of the previews. more » disatess: nope megan fox killed it . more » Indigen: Keep telling everyone and yourselves it was awesome and should have done well. The everyone that didn't go see it and posted here and elsewhere about ... more » Pessimippöpötåmus: I think a lot of comments make it clear that the marketing for this movie was a failure. People thinking that it's a vampire flick. People thinking th... more » -
#badvertising
Did Stupid Marketing Kill "Jennifer's Body"?
Jennifer's Body may not be an artistic masterpiece, but it's a smart, fun horror movie with a big star. It was a cut above the usual B-grade horror fare. So what caused its abysmal box office returns? Misguided, boy-targeted marketing.
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#marketing
PR Firm Doses Londoners With Hallucinogens To Market New Movie
A flick about supersoldier drugs called Reckoning Day hits UK theaters this week. To promote it, a PR firm released a YouTube vid of people having intense, twitchy Salvia trips - "inspired by Reckoning Day." Guerilla marketing gone too far? More » -
#quoteoftheday
At Last, Someone Has Come Forward to Defend "Syfy"
Seems like everyone has been griefing the Syfy Channel about its new brand. What could be lamer than switching from Sci Fi to Syfy? At last, a designer and typographer has explained why "Syfy" is cool. More » -
#startrek
How Star Trek Was Sold Around The World
J.J. Abrams' Star Trek reboot is the most successful Trek movie ever internationally... but is that because international audiences didn't know what they were going to see? In different countries, targeted publicity tries to make Trek into different movies. More » -
#transformers
Transformers' Viral Videos Create Unconvincing Paranoia
With the second Transformers movie opening this weekend in Europe, Paramount may have decided that one final push was needed to convince moviegoers to watch giant robots in action. That push? Viral videos showing that Transformers are all around us... More » -
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#advertising
Retro-Futurist Postcards for Wall-E
Comic book artist extraordinaire Eric Tan created these 1950s style postcards as promotional materials for Wall-E, Disney/Pixar's new wacky robot adventure. I love how they perfectly illustrate a conflict that promises to be key in this flick: the ultra-leisure society of the humans versus the junkyard-dwelling garbage robots who do nothing but scut work. More »
