• more about #swag more comments →
    kolacek: I am buying an i09 hoodie and I am gunna make all of my douchebag hipster friends buy them. Give me time. I'll build you a rock and roll army. more »
    bassboost: I thought that the doctor/companion dynamic was a random but cute reference to Firefly. Sigh, it's like we've all forgotten. more »
    twophrasebark: I'm going to take a different tack and say this new addition of clothing advertisements to io9 is really tacky. It's like being forced to look at thos... more »
    Harrison_Bergeron: I'd like to see more of these things in the future, there isn't nearly enough sci-fi inspired shwag in my wardrobe. more »
    Stephanie A Fox: To me, this shirt works best as a light print on a dark background - here's an example of how that combination looks: [flickr.com] Fortunately, Neighb... more »
    Sharpless: Yeah, I'm not feeling that mascot head silhouette... more »
    GikiGalore: yeah... the image is sort of Rorschach gone bad. more »
    russdanger: The Mascot-head silo is so absolutely awful as a logo it actually sort of works as a conversation starter... "What in god's name is that thing on your... more »
    Grey_Area: I don't know if the mascot head works as a silhouette. I guess Neighborhoodies has yet to achieve halftone technology. I did purchase the Agonizer shi... more »
  • #scifashion

    The Greatest io9 Hoodie of Them All

    Just in time for Halloween, we have our first-ever io9 hoodie swag. Every day this week, we've been bringing you cool scifi-inspired hoodies and t-shirts, created in collaboration with DiY hoodie-makers Neighborhoodies. Now, at last, designed by our own Stephanie Fox . . . we present to you the io9 hoodie! (Buy it here!) All our proceeds from sales go to the Carl Brandon Society. See our four other designs below, and order yours today! More »
  • #swag

    Cool Battlestar and Star Wars Collectables of Yesteryear

    Back in the early 1980s, little Derek Powazek collected several cups from Burger King with old-school Battlestar Galactica and Return of the Jedi art on them. Now he's rescued them from destruction in his family home, and has turned them into lovely portraits of a bygone era in scifi swag. Here are a few more, below. More »
  • #advertising

    What was in the Dharma Initiative Boxes in Lisbon?

    To celebrate the premiere of Lost Season 4 in Europe, Portugese guerrilla marketing firm Torke collaborated with Fox to drop Dharma Initiatives boxes onto the streets of Lisbon. A couple of blogs mentioned this yesterday, but nobody has revealed what's in them. What could be in it? A polar bear? Walt? (Maybe Walt.) Boxes of Dharma coke and Dharma cereal? We don't know for sure, but Lost fans in Lisbon were psyched to see artifacts from their favorite TV show appear on their doorsteps in real life.