Talking to MTV, Raimi dodged the question of which Marvel villain will appear in Spider-Man 4 by pointing out that, really, it's all about Peter Parker:

"I've talked with David about a possible villain, villains, villain-ess... [We've spoken] about who knows what Spider-Man's conflicting personas would be... I'm trying to, with the writer, find Peter Parker's story primarily [a]nd find the right conflict for him to come up against. So that either he can grow as a human being and overcome this thing, or perish. It's more about finding the villain that represents the best story for Peter.

Three movies in, we're even more convinced that the right things to help Peter grow as a human being are extra arms. Give us the Lizard and Morbius already.

Sam Raimi Talks ‘Spider-Man 4' Villain Possibilities - But Will He Go Obscure? [MTV Splash Page]

Although the acting by "Sam," whose significant other was one of the flight attendants on the vanished flight, is more than a bit hammy, the site creators have built a lot of clues and games into his conspiracy website. You'll be visiting other sites, doing research, zooming in on photos for clues, calling phone numbers and generally driving yourself bonkers until Lost returns to the airwaves on January 31st.

Cheesy as it may be, this is as close to Lost as we've come in a long, long time, and it is successfully making us drool for new episodes. Chances are that the writer's strike might make alternate reality games and viral marketing like this the only teat we'll have to suck from until they start filming new episodes. Here's to hoping I'm not trying to track down Cylon DNA by visiting different websites in three months time if Battlestar Galactica doesn't come back soon.