The Sci Fi Channel just got a brand new name and identity... in…

Just like the U.S. Sci Fi Channel before it, Australia's Sci Fi Channel has decided it's time for a new name and a slightly different image. But when Australia's Sci Fi decided to rebrand itself, they settled on the name... SF. (In other words, another previously established abbreviation for "science fiction.") And… » 7/18/12 6:20am 7/18/12 6:20am