Stealth Marketing Campaign for "Shutter" Promotes Bullshit Science

Shutter, a horror flick opening next week, is a purely supernatural tale about spirit photography (taking pictures of ghosts). But it turns out the Shutter viral marketing crew is trying to suck in the sciencey/gadget geek crowd with a stealth media campaign: Fox reps are urging journalists to write about theā€¦ » 3/13/08 10:20am 3/13/08 10:20am