Steven Moffat

posts about #stevenmoffat more →
New Doctor, New Branding
Could Doctor Who Be Splitting Series Five In Two?
New Doctor Who Titles Will Look Old School, Big-Headed
The Other Half Of Next Year's All-New Doctor Who Cast
Is Tintin A Near-Perfect Storm Of Genre Movie-Making?
Freakish New Doctor Who Star Could Be Revealed Next Week
What - And Who - Is Next For New Who?
Doctor Who — The Movie?
First Glimpse Of Doctor Who's Christmas Villain
Exclusive Interview With Doctor Who's Steven Moffat

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bluehinter
10/06/09

In reply to New Doctor, New Branding

It's better than the flying discotheque sign, but the DW TARDIS logo is pretty lame. Hopefully we won't see it during the actual credits, and it will only pop up on the underside of toy packages and during next time trailers.

It does look marginally better in the longer format:
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Elizabeth Weinbloom
10/06/09

@bluehinter: Ooh I DO like it better like that!
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twDarkflame
10/06/09

In reply to New Doctor, New Branding
Better.
But, frankly, all the Doctor Who logos suck.
Bring back really plane text and spiffy feedback effects, imo.
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MargaretMoony
10/06/09

In reply to New Doctor, New Branding
Shinny! That being said, I still don't like change.
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heatstroke
10/06/09

In reply to New Doctor, New Branding
did this make anyone else think of the theme song to "Darkwing Duck?"

'whenever's there's trouble just call DW'
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Jack Mayfield
10/06/09

In reply to New Doctor, New Branding
At least the immediately-previous, orange oval logo looked like some money was spent on it; this one looks cheap, and the typeface is horrible in a 1990s t-26 way. The letterformed-TARDIS is a cute idea, though. Overall, the type snob in me is underwhelmed-to-annoyed.
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twDarkflame
10/06/09

@Jack Mayfield: "
At least the immediately-previous, orange oval logo looked like some money was spent on it; "

No, it looked like something that would take about half hour in photoshop.
Something -I- could do in half hour in photoshop, and I'm not that good.

(well, ok, youd have to let me use paint shop pro, but really, that last logo did not look like any money or time was spent on it).

That said, money or time shouldnt be spent on logos anyway. Just do something simple, and whatever it is, your shows quality will be associated with the logo NOT visa-versa.
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Jesse Astle
10/06/09

In reply to New Doctor, New Branding
It's a freaking logo people! It's not the end all and be all of the series. What is it about fans that make them want to pick apart every little aspect of a shows existence? A little bit is fine and even fun, but after a point it just distracts from the important bits. Like are the stories good, can the actors act, is the stories logic fairly sound, etc.

For gods sake we haven't even seen the poor kid act yet. Let's leave the guy alone and see what happens. Personally, I'm excited.
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Dunny0
10/06/09

@Jesse Astle: Calm down, have some tea.
We're just excited - it's been months since our last story, and it'll be at least another month before our next one.
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Tomb: R.O.A.C.H.
10/06/09

In reply to New Doctor, New Branding
I love that the logo has a hidden 11 in it.
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thelivingsunset
10/06/09

In reply to New Doctor, New Branding
It looks more like it is saying "OW" to me and feels vaguely appropriate.
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Evil Tortie's Mom: R.O.A.C.H.
10/06/09

@thelivingsunset: So glad to hear someone else say that. OW.
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Dr Emilio Lizardo
10/06/09

In reply to New Doctor, New Branding
Moffat seems a worthy successor to Davies in that he is very full of himself.
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BlueBeard
10/06/09

@Dr Emilio Lizardo: Moffat wrote some of the very best episodes of the new series, I was excited to see him take over.

Then Matt Smith happened- I'm sorry, but when Bill-freakin-Nighy offers to take on the mantle and you cast a kid, I'm out. It's like that SG-1 episode where they made the TV Series "Wormhole X-treme" except this is really happening.
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Jesse Astle
10/06/09

@BlueBeard: Watch it first then make your hasty decisions. Look, he's made some good decisions. Brought back the old design of the tardis, dressed Matt Smith in a delightful professors suite, and the new titles look very nice. Let's give him the benefit of the doubt before we pan the show. And I sat through Colin Bakers Doctor! There's no way he can be that bad. So suck it up man!
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RoboBagins
10/06/09

@BlueBeard: Dude, you've got New Doctor-itis. Just take a handful of jelly babies and mellow out, it's gonna be just fine.
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Cory Gross
10/06/09

@Jesse Astle: Are you kidding me? The suit is what I can't stand the most!

Maybe it was because I wanted them to make 11 sardonic, cynical and dressed like the Shalka Doctor, but man, the Bill Nye the Science Guy look only works on Bill Nye the Science Guy. It created almost a visceral hate-reaction in me and the whole DAAAAAAAAAAAAAAAHHHHLLLLL-EKS! thing didn't help any.
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twDarkflame
10/06/09

@Dr Emilio Lizardo: Blink+Jekyll were too of the smartest, most original bits of TV I have ever seen. The Libauary coming up close behind too.

Moffat isnt just "good" he is godly.
Unlike RTD he can both come up with a good starting concept AND a good ending.

Coupling was also very funny and pretty clever in places too.
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Dr Emilio Lizardo
10/06/09

@twDarkflame: I'm not saying he's not a good writer, but apologising that his new logo is going to be all over school notebooks? it's a bit much.
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Harlot
10/06/09

In reply to New Doctor, New Branding
Lens flare?? Ugh. Fail.
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Discodave: R.O.A.C.H. M.O.T.E.L.
10/06/09

@Harlot: You do remember that there was lens flare with the last one, don't you?
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zadek
10/06/09

@Discodave: R.O.A.C.H. M.O.T.E.L.: Yeah, it's a small improvement on the last, but as a professional designer lens flares scream 'Photoshop Newb' to me. And the application of this is as bad as the last too. I can't see it working on anything other than a black background otherwise the effect will be lost. Schoolboy error for a schoolboy doctor no less!
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twDarkflame
10/06/09

@zadek: only two lens flares this time, its an improvement! As for the black background...actualy, that could work.
Rather then go for the current warpy-titles, have some more subtle against a dim starfield.
Have some feedback effects, but more dark tones.
Could work nicely.
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Kenro199x
10/06/09

In reply to New Doctor, New Branding
Ah i miss that Tardis sound effect. Been a while.
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RoboBagins
10/06/09

@Kenro199x: I know. I love that sound.
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92BuickLeSabre
10/06/09

In reply to New Doctor, New Branding
Yeah, it took me a while to figure out why I didn't like the DW, because I actually like it purely visually. But then I realized it's because the Tardis logo doesn't actually make any sense.

DW implies initials for an actual person, place, or thing. But nobody actually calls The Doctor, "Doctor Who." They call him "The Doctor."

So, conceptually, even TD would be better. (Although actually, it would be even worse.)

I realize it's actually the initials of the show not the character, but when there is nothing within the show that shares the same name as the title, a monogram is just an "off" idea.

The other logo, I'm down with, even if it is a little Star Trek-ey. Much better than the button.
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samarkand
10/06/09

@92BuickLeSabre: I definitely agree with you on all of that. I don't mind the lettering and the full name logo--I find it kind of boring and monochormatic but not objectionable. But I really dislike that "DW" TARDIS-y looking thing.

The other thing that bugs me about it is that it takes the TARDIS shape, something *everyone* recognises, even people who've never seen the show, and morphs it and stylises it until it's something totally different. I think it divides the single icon of the TARDIS so that it's now two separate icons. Which is the "real" symbol of the show? It confuses things.
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Dunny0
10/06/09

@samarkand: Very good point about stripping the TARDIS of it's identity; maybe if the DW had little windows or something?

I was okay with the DW badge thinggie, but now thanks to you two not so much.

The light on the top is too big too.

Love the font on the logo though; it evokes the older series.
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Elizabeth Weinbloom
10/06/09

@Dunny0: And the windows are too big.
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Dunny0
10/06/09

@Elizabeth Weinbloom: Needs more sonic.
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Grey_Area
10/06/09

@Elizabeth Weinbloom: They're smaller on the inside.
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lunadude
10/06/09

In reply to New Doctor, New Branding

Fun to see the logo evolve, as the show and audience change.
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92BuickLeSabre
10/06/09

@lunadude: Fun up to a point. That point being 1987, for me.
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Cory Gross
10/06/09

@lunadude: I'm a big fan of #3/8 myself... The logo. Doctorwise, I like 1, 8, 10 and 4. This new logo isn't too bad eiher, but I'm not looking forward to the Doctor...
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lightninglouie
10/06/09

@lunadude: Diamond logo = pure love.
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Elizabeth Weinbloom
10/06/09

@lunadude: Oh man, logo 7. Disaster. Although actually I don't like any logo that draws most of your attention to WHO rather than DOCTOR. At this point, the fact that the show is even called "Doctor Who" is somewhere between a trap of branding and a running gag.
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jayares
10/06/09

In reply to New Doctor, New Branding
When there's trouble you call DW.
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AmishJohn
10/06/09

@jayares: I am the terror that flaps in the night…!
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That-One-Person
10/06/09

@AmishJohn: I thought that said "faps".

.
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AmishJohn
10/06/09

@That-One-Person: You've been eyeing the Dr's new tar.. um, sidekick, haven't you?
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cjjiggy
10/06/09

In reply to New Doctor, New Branding
UK friendly video of the reveal - http://www.youtube.com/watch?v=3yt9aek4mdw
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Julius Seizure. (the CANUCK one) promoted this comment cjjiggy was starred cjjiggy was unstarred

Julius Seizure - Canuck
10/06/09

@cjjiggy: Thanks, awfully, the above wasn't available in Canada either.
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