Remember all those weird and seemingly inexplicable robot sightings we reported on last month? As suspected, it was all part of an elaborate viral marketing campaign — we just weren't sure who was behind it. As it turns out, it was General Electric, who has now released a television commercial in support of this…

Remember Xanthony O'Harbinger, Rainn Wilson's Hugo Award-winning alter ego with Asimov's sideburns? As a promotion for the fantasy novel Wildwood, O'Harbinger has lent his considerable surliness to Riddles of the Paranormal, a TV program that exposes such mysteries "involuntary invisibility" and "fluoride."

Viral marketing can be pretty obnoxious, but Rainn Wilson yelling nonsense about the Dragonsingers and hungry forests is a case study in how to do it right. Superstar commenter 99TelepodProblems has brought this to our attention. Searching for "Xanthony O'Harbinger" brings up a solitary photo on Wilson's Facebook page,…

Warner Bros. created a giant billboard for Contagion, made entirely out of bacteria and fungi, to promote the film. What better way to promote a movie about germs with germs. Watch the creature grow before your eyes.

Ever since the end of Fringe season three, we've been wondering what's up with Peter Bishop. Does this video which played at the show's Comic-Con panel give a hint?

A new app lets you turn your iPhone (or other i-device) into an old-school Super 8 camera. And it's chock full of hints for J.J. Abrams new movie Super 8. It's part tie-in app, part viral marketing, part movie-making tool.

Want to know what's coming next on Fringe? You might need to go to your local independent record store and delve into mad scientist Walter Bishop's groovy musical tastes.

Remember yesterday's creeptastic news report about a ghoul shambling through the Louisiana woods? Bad news, cryptid fans — this creature is now being pegged as some extraterrestrial horror from the Steven Spielberg-produced and J.J. Abrams-directed alien flick Super 8.

Super 8 wouldn't be a proper J.J. Abrams film without perplexing viral marketing. This weekend, the clues began filling the internet in earnest, as two newspaper clippings - complete with hidden messages - surfaced on the website ScariestThingIEverSaw.com.

Tonight, Encom's Alan Bradley (Bruce Boxleitner) came to San Francisco to give us some hints for Tron Legacy. It was the most elaborate viral marketing event in forever: Boxleitner charmed us, protestors rioted, and someone parachuted from a helicopter!