Yep, That Anti-Robot Protest At SXSW Was A Marketing Stunt [UPDATED]

When a group of plucky students organized a protest at SXSW against the rising threat of artificial intelligence, they got a ton of attention. Including interviews on NPR and the BBC. A grassroots anti-robot protest seemed almost too good to be true. And it's looking like maybe it was. [Updated!] » 3/16/15 1:30pm 3/16/15 1:30pm

Another Layer of J.J. Abrams and Doug Dorst's Book Onion

S. by Doug Dorst and J.J. Abrams isn't just a book — it's a mystery artifact, full of weird clues and strange documents. And now, a brand new piece of the puzzle has emerged, and we've got an exclusive look at it. » 2/25/14 11:55am 2/25/14 11:55am

New X-Men viral offers the best look at the new Sentinels yet

The Trask Industries website has gone live, and it's released a bevy of great X-Men: Days of Future Past peeks to go along with it! Get the best look at the Bolivar Trask's Sentinels yet, check out Trask himself and watch a fantastic "Trask Industries publicity video," too. » 7/30/13 11:40am 7/30/13 11:40am

Famous robots come out of the woodwork in new GE ad, including our…

Remember all those weird and seemingly inexplicable robot sightings we reported on last month? As suspected, it was all part of an elaborate viral marketing campaign — we just weren't sure who was behind it. As it turns out, it was General Electric, who has now released a television commercial in support of this… » 12/17/12 9:20am 12/17/12 9:20am

Rainn Wilson's version of Unsolved Mysteries will make you wish it was…

Remember Xanthony O'Harbinger, Rainn Wilson's Hugo Award-winning alter ego with Asimov's sideburns? As a promotion for the fantasy novel Wildwood, O'Harbinger has lent his considerable surliness to Riddles of the Paranormal, a TV program that exposes such mysteries "involuntary invisibility" and "fluoride." » 10/11/11 8:45am 10/11/11 8:45am

Why is Rainn Wilson pretending to be a pissed-off fantasy author?

Viral marketing can be pretty obnoxious, but Rainn Wilson yelling nonsense about the Dragonsingers and hungry forests is a case study in how to do it right. Superstar commenter 99TelepodProblems has brought this to our attention. Searching for "Xanthony O'Harbinger" brings up a solitary photo on Wilson's Facebook page » 9/27/11 5:45pm 9/27/11 5:45pm

Contagion's bacteria grown billboard is the perfect "viral" marketing

Warner Bros. created a giant billboard for Contagion, made entirely out of bacteria and fungi, to promote the film. What better way to promote a movie about germs with germs. Watch the creature grow before your eyes. » 9/08/11 11:20am 9/08/11 11:20am

Does this Fringe Comic-Con video contain a clue about what happened to…

Ever since the end of Fringe season three, we've been wondering what's up with Peter Bishop. Does this video which played at the show's Comic-Con panel give a hint? » 7/26/11 9:30am 7/26/11 9:30am

Turn your iPhone into a Super 8 camera — and learn secrets of J.J.…

A new app lets you turn your iPhone (or other i-device) into an old-school Super 8 camera. And it's chock full of hints for J.J. Abrams new movie Super 8. It's part tie-in app, part viral marketing, part movie-making tool. » 5/19/11 1:30pm 5/19/11 1:30pm

Time to go hunting for Fringe clues in your local record store

Want to know what's coming next on Fringe? You might need to go to your local independent record store and delve into mad scientist Walter Bishop's groovy musical tastes. » 1/07/11 7:00am 1/07/11 7:00am

Is the Louisiana forest monster Super 8 viral marketing?

Remember yesterday's creeptastic news report about a ghoul shambling through the Louisiana woods? Bad news, cryptid fans — this creature is now being pegged as some extraterrestrial horror from the Steven Spielberg-produced and J.J. Abrams-directed alien flick Super 8. » 12/11/10 7:05am 12/11/10 7:05am

Super 8 Viral Site Hides Clues In Newspaper Articles And Popsicle Ads

Super 8 wouldn't be a proper J.J. Abrams film without perplexing viral marketing. This weekend, the clues began filling the internet in earnest, as two newspaper clippings - complete with hidden messages - surfaced on the website » 5/17/10 11:32am 5/17/10 11:32am

Tron Press Conference: Helicopter Stunts, Protesters And Bruce…

Tonight, Encom's Alan Bradley (Bruce Boxleitner) came to San Francisco to give us some hints for Tron Legacy. It was the most elaborate viral marketing event in forever: Boxleitner charmed us, protestors rioted, and someone parachuted from a helicopter! » 4/02/10 11:32pm 4/02/10 11:32pm

Iron Man 2 Viral Site Reveals Tony Stark's Mad Science Wonderland

In Iron Man 2, Tony Stark revives the Stark Expo, a technology fair pioneered by his industrialist father. A new viral site, Stark Expo 2010, is a fake ad for Tony's billionaire playground. It resembles the Venture compound on barbiturates. » 3/31/10 6:40am 3/31/10 6:40am

Start Your Lightcycle Countdown

The countdown to December's Tron Legacy is about to start in earnest. Teaser website Flynn Lives now has an 8-bit countdown that suggest that something will be happening on February 24th at 2:30pm PST. But what? [Via] » 2/16/10 7:40am 2/16/10 7:40am

Dollhouse's Viral Marketing Brings the Apocalypse Ever Closer

The TV show may be on hiatus until December, but the Dollhouse crew is still releasing tantalizing nuggets from the show's universe. The latest viral marketing campaign offers more clues as to how the Rossum Corporation's mindwipe apocalypse begins. » 11/10/09 10:30am 11/10/09 10:30am

Iron Man 2 Invades The Internet

Now that Comic-Con's over and (some of) the world has seen preview footage, there's only one thing left for Iron Man 2 to do to prepare for next summer: Take over the internet. Virals? Behind-the-scene reports? Check, and check. » 8/01/09 1:00pm 8/01/09 1:00pm

Learn The Truth About Alien Oppression And Secret Artifacts At District…

Two budding franchises, the Peter Jackson-produced District 9 movie and the Syfy Channel's new series Warehouse 13, have launched new websites. And they both want you to help consign aliens to internment camps, or weird objects to an Iowa warehouse. » 6/12/09 2:14pm 6/12/09 2:14pm

Walter Bishop Falls Victim To Viral Marketing

What's that our beloved scientist is slurping on, whilst filming for J.J. Abrams' Fringe? Yup it's a Slusho. J.J. Abrams' viral-marketing infection leaves no stone unturned. [Smokeinthecity via Cloverfield Clues] » 3/30/09 9:30am 3/30/09 9:30am

Woody Harrelson Warns You About The End Of Days

Roland Emmerich's end-of-the-world film 2012 has just unrolled a flurry of video rants form the "apocalypse prognosticator" DJ Charlie Frost (Harrelson). Including a cartoon depicting how we're all going to die. » 3/12/09 2:37pm 3/12/09 2:37pm