Writing on the Whedonesque blog, Whedon offers the following sales pitch:

Is it worth fifteen hard-earned dollars? Absolutely. In fact, I can say without reservation that the Dr. Horrible DVD is worth $15.23 EASILY. More, if your dollars weren't the hard-earned kind, just the kind you have lying around in your mom's purse. God knows WE'VE worked hard to earn 'em. "Commentary! The Musical" is the most painstaking and exhausting piece of whimsey I have ever mistaken for a good idea. It has nearly twice as much music as Dr. Horrible itself — since you can't really talk that much during a commentary musical or it sounds like a regular commentary. (Which we also have, with the stars and writers, plus making-of's, ELE applications, and a few items left lying around by a notorious Bunny...) I can say without hesitation that I hesitate to say it's great. And by great I mean ridiculous. It's sophmoric, solopsistic, silly and the most fun I've had being exhausted since the fabled Mushortio itself. And everyone sings beautifullly. Which enrages me. I a little bit hate my friends now.

And, as the saying goes, that's not all:

I just want to say "thank you" to everybody who has supported this venture. We've been able to pay our crew and all our bills, which means a lot. What means more is proving that completely independent ventures can muscle their way through the blizzard of big-budget behemoths. (A blizzard of behemoths? Back to writing school, alliteration-junkie!) All that rhetoric about the future of entertainment that flew about during the Strike is still entirely true. We need to find our own way of producing entertainment. A lot of people are watching Dr. Horrible to see if it's any kind of model — way more people than I expected — and it means everything to me to help pave the way for artists to start working and making a living from the ground up. There are a couple of real pioneers in this that I know personally: Felicia Day, I'm thrilled to say, and choreographer Chris Elam are both looking far ahead in terms of monetization and interactivity. Me, I'm more like Jimmy Stewart in "The Man Who Shot Liberty Valance", but at least I'm out there. Thanks, he finally summed up, to you.

Amazon claims the DVD is due December 19th; Whedon is "hoping Amazon is just playing it safe and we can beat that date."

[Whedonesque]

[Via]

Think about it - they could keep the Cloverfield story going, with new reports of the monster's path, new tie-ins to Slusho and things like investigations into Tagurato, reports from the area formerly known as Central Park and so much more, all at a fraction of the cost of a former sequel and all in much more engaging fashion than a sequel could.

Thilik continues to plan ahead on behalf of Abrams:

We're not just talking about a marketing campaign here. We're talking about something akin to what Joss Whedon is doing with Buffy, the Vampire Slayer. With the TV show long gone he's extending the story through comics, something that does not require the participation of the cast, something that allows for infinite story direction and which - more importantly - serves the fan base exactly what they want.

At this point in the Cloverfield universe there's nothing, really, that can be done with the characters we followed in the movie. But since they were incidental anyway - we just happened to be seeing their story because they had a video camera that survived - it's no problem to introduce more angles to the story. Abrams and his team can do almost anything.

The continuing Cloverfield story [Movie Marketing Madness.com]