​That Time Lloyds of London Insured The Loch Ness Monster

In 1971, Cutty Sark offered an award of one million pounds ($2.4 million) to anyone who could capture the Loch Ness Monster. But, the whiskey manufacturer began to get cold feet, so it asked Lloyds of London to underwrite the contest. The insurance company agreed, with the condition that it would get to keep Nessie.

To this day, nobody is certain why Cutty Sark came to believe that someone might actually reel in the mythical, Scottish sea creature. Still, this was the 1970s, when Nessie-mania was reaching a peak and scientific expeditions were searching the dark depths of the 22-square-mile, freshwater loch. (The late monster-hunter, Robert Rines, took an underwater photo deemed so convincing that scientists at Harvard and the Smithsonian Institution expressed serious interest.)

​That Time Lloyds of London Insured The Loch Ness Monster

Perhaps that's also why Lloyds of London initially turned down the request to accept Cutty Sark as a client. A spokesperson for the firm stated that, "The Risk is too great."

But, after a barrage of news reports that the unflappable Lloyds had "chickened out," the insurance company reversed its decision.

"Everybody was saying that our underwriters were refusing to insure and that got our backs up," the spokesperson said a week later.

The contract between Lloyds and Cutty Sark stated:

"As far as this insurance is concerned, the Loch Ness Monster shall be deemed to be:

  1. In excess of 20 feet in length.
  2. Acceptable as the Loch Ness Monster to the curators of the Natural History Museum, London.

In the event of loss hereunder, the monster shall become the property of the underwriters hereon."

Since Lloyds had no way to calculate the probability that Nessie would be captured, it charged an outrageous premium that far exceeded the reasonable probability of loss.

Still, Cutty Sark signed. And Lloyd's made a nice profit, since the Loch Ness Monster was never caught. Or, so we've been led to believe…